Clientside voices from the world of #MRX

Let me start with an apology. After we published last month’s Twinfluentials ranking and readers noted the absence of client names from the list, I promised that next time out we’d compile a list of the ten most influential research buyers on Twitter.

It turns out this was easier said then done. After sifting through the 7,100 usernames scored and ranked by our partners Dollywagon, I could only find nine that were relevant.

Most influential clientside Tweeters

Now, I’m pretty sure I missed a few along the way. Perhaps clientside researchers aren’t as explicit in their bios about their employment status as their agency counterparts are. Or maybe it’s that 9.9 times out of 10, when a person describes themselves as a market researcher or an insight professional, they are usually the agency kind so it became a bit of a blind spot for me.

Whatever the reason, I’d very much appreciate the help of our readers in improving our list of clientside Tweeters. If you know of any great ones active on Twitter please add their handles to the comments thread below and we’ll be sure to include them in our next analysis.

Meanwhile, here’s June’s rankings of the 20 most influential researchers on Twitter.

^{About the analysis
Our partners at Dollywagon use keyword analysis to identify a community of people interested in market research-related topics. They then look at which Twitter handles are cited and discussed (i.e. those mentioned in the tweets of other users) within the community. Dollywagon then derives a network from this interaction and engagement data and computes the significance of each Twitter handle within the network. The handles that score highest for general influence are the people most discussed or most successful at getting other MR community members to engage with their content.}

^{After that, we strip out certain accounts – including our own, @researchlive, and other publications like us, and corporate accounts – to produce the ranking above. We’ll be re-running the numbers once a month to help you keep up to date with the most interesting researchers to follow on Twitter.}