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Just saw the sad news about Peter Cooper’s death. I didn’t know him well but knew his reputation, had read a paper or two and seen him speak which was a pleasure. He once made a point of coming up to me after one of my first conference speeches to say ‘well done’, a simple gesture but one that was genuinely appreciated and made me feel very much better having started out a nervous wreck!
I suppose all I can say is that he was definitely a great researcher, seemed like a very good guy and someone we should all be very pleased to have had the benefit of in our profession. Thanks Peter, you left our industry better off than you found it.
Steve Phillips
Steve is the Chief Happiness Officer of Spring Research. His work focuses on understanding consumer motivation and behaviour and he was instrumental in developing the Snakes & Ladders approach to exploring the purchase journey. This work won the ‘Best New Thinking’ award at the MRS Conference and also led to Spring winning the industries Innovation award. As part of the 38th Floor Group, Steve is also a partner in both MESH Planning and Tuned In Research.Recent Posts
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Research in the year 2020
7-Feb-2012
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Gamification or funification?
13-Oct-2011
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No silver bullet
29-Jun-2011
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Partnership over competition, the future?
18-May-2011
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Misbehavioural economics
19-Apr-2011
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Co-creation buzz
10-Mar-2011
Readers' comments (1)
SimonChadwick | 26-Feb-2010 8:58 pm
Peter Cooper was a friend, a colleague, a mentor and a gentleman. He was humble, inquisitive, insightful and innovative. I had the pleasure of presenting with him a couple of times at ESOMAR and, despite the fact that I was a complete qualitative neophyte compared to him, the respect, humour and courtesy with which he handled working together was highly touching.
Farewell Peter - you are already missed greatly.
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