Social Media Research - 29 September 2011
Share
Sponsors
Join us at the end of the day for a networking drinks reception, courtesy of our sponsors
Download the programme
Social Media Research
Ethical online techniques for monitoring, influencing and engaging key audiences
London, 29 September 2011
To order copies of the presentations made at this event please email conference@mrs.org.uk
Are you finding social media strategy an opportunity or a challenge? Are you struggling to put social media theory into practice? If you are, you’ll want to hear how global brands are listening to, engaging and influencing customers via social media techniques.
Make sure you’ve got the right approach for your research and marketing objectives.
Hear contributions from LinkedIn, Mumsnet, Orange France Telecom, the Highways Agency and Mothercare
An essential one-day conference if you want to hear:
- LinkedIn share insights into how business people use social networking and what brands can do to exploit this behavioural knowledge
- Conquest describe how its research into Royal Wedding fever shed light on the social infectiousness of ideas
- Mothercare explain how they are using research communities to co-create and improve the alignment of their offerings for specific audiences
- The Highways Agency outline how it has implemented an ethical social media policy for internal and external research
Five reasons to book today
- Evaluate how social media is affecting our lives both online and offline
- Harness the two way dialogue of social media to engage audiences, collate insights and drive brand messages
- Examine ethical guidelines: what constitutes ethical and responsible social media research?
- Maximise the quality and value of social media listening for your brand
- Assess the role of social media within the overall research and marketing mix
Book today to guarantee your place at this must-attend event for social media practitioners, researchers and marketeers. Companies that attended last year include: AkzoNobel, Orange, Google, BT, Essex Police, CIMA, Sony Ericsson, ITV, Virgin Media, Guardian News & Media and Next
Related images
Related Files
Download the programme
PDF, size 1.49 Mb