Retail Research - 20 April 2011
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Retail Research
From armchair to checkout: understanding retail drivers and shopping behaviour
London, 20 April 2011
How can retailers and FMCG brands engage with customers and influence subconscious and conscious customer drivers? How can you use market research to encourage customers to make buying decisions based on trust, loyalty, brand associations, emotions and not purely on price?
Retail Research examined how the UK’s leading retailers and FMCG brands are using a blend of innovative and traditional techniques to get closer to their customers and sell more effectively to them.
Don’t miss key contributions from market leaders including Boots, Halfords, The Co-operative and John Lewis Partnership.
Join your industry peers and learn how to:
- uncover meaningful customer drivers to improve product targeting
- create positive brand perceptions to strengthen brand loyalty
- drive conversion rates for online shopping understand what customers want from a multi-channel strategy
- analyse shopper behaviour to improve retail environments to drive sales
Five reasons to book today:
- Listen in as brands offer the inside track on their insights process
- Learn the latest online strategies for deeper customer understanding
- Profit from the latest retail trends
- Join the debate as the retail sector comes to terms with a challenging climate
- SAVE £100 when you book before 18 March with the Early Bird Discount
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