Research 2.0 - 16 Sept 2008

Tuesday, 16 September 2008
Novotel St Pancras

Web 2.0 changed the way we conduct market research forever. Mixing enhanced web surveys and community-based collaborative techniques has delivered immediate access to the thoughts, opinions and motivations of target audiences. This conference was about how brands and professional market researchers could make the most of this new era of contact and how developments in the online research space impacted revenue generation and changing business models.

The key characteristic of Web 2.0 is that it let people collaborate and share information online through blogs, wikis, podcasts, P2P file sharing, virtual worlds and social networks. Some of these were rapidly adopted by the market research community, creating a new type of research which was best understood as a ‘platform of participation’. But what about traditional research and legacy systems - where did they fit in now? How were you meant to steer your way through the many emerging models and online tools and techniques? And which mix of models should you embrace to connect with your webempowered audience and, ultimately, create ROI? Developed to encourage innovative delegate participation, the programme set out to help you benchmark business models and learn which ones worked, what was next on the horizon, and how all of this affected your own businesses.