Online Research Methods - 27 January 2011
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Online Research Methods
Closer customer engagement through design, technology and community
London, 27 January 2011
Clients today expect quality, cost efficiency and scalability from their online research activity. Leading market research agencies in the online space know how to deliver this. Can you compete? Online Research Methods will help market research agencies and big-brand businesses navigate the complexities of online engagement, survey design, social media mining, brand building and monitoring. Don’t miss case studies from Unilever, B&Q, Intercontinental Hotel Group, T-Mobile, Pedigree and Synovate.
Join your industry peers and learn how to:
- manage and maximise returns from online communities
- improve the design of online surveys
- recruit, manage and conduct online panels to optimise the quality of responses
- drive ethnographic research initiatives that harness real-time responses
- uncover consumer responses to brands using mining and neuropsychological techniques
Five reasons to book today
- Hear how leading brands are successfully using online research techniques to get closer to their customers
- Network with end users of research to understand what’s working and what’s not
- Learn what’s new for 2011 in online research methods and how researchers can make it work for them
- Participate in interactive discussions and help shape the direction of online research
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Online Research Methods Programme PDF
PDF, size 2.14 Mb