Media Research - 12 May 2011
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Media Research
Insight generation in the age of media convergence
London, 12 May 2011
Media Research looked at the role of research in measuring, commercialising and maximising content across various media platforms. The agendas examined media research from many different angles to create a comprehensive picture of what research has achieved, what it is achieving now and how it must evolve to meet the demands of the digital future. Representatives of media owners, agencies and systems owners tackled the issues affecting all aspects of media research, including TV, radio, press, internet and other media.
Deleagte joined their industry peers and learned how to:
- Understand how the media buisness is facing up to a sea change in content consumption
- Hear how these changes are affecting media and research agencies
- Learn about new ways to engage modern audiences
- Optimise content and commercial opportunities in a cross-platform world
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