Kids & Youth Research - 25 November 2010
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Kids & Youth Research
Innovative and responsible approaches to engaging the next generation
London, 25 November 2010
Spaces still available - please now book on-site at the venue
What does it feel like to be a young person growing up in 21st-century Britain? How do they identify and express themselves? How do they want to communicate and relate with each other and with third parties?
We’ve selected the very latest research projects to try and answer all these questions and more in just one day. As well as assessing innovative research methods this conference will also raise important questions about the responsibilities that researchers and marketeers have when engaging and influencing this fascinating segment.
Don’t miss out MTV and Levi Strauss case studies and hear key insights from the BBC, IKEA, Department of Education, Girlguiding UK, NHS Tower Hamlets, Hothouse Fiction and from young people themselves.
Join your industry peers and learn how to:
- Connect to young people using co-creation and child-led ethnographic techniques
- Learn how the recession will affect the next generation
- Understand how to use digital marketing responsibly and effectively
- Examine social networking trends among tots and teens
Four reasons to book today
- Get closer to your market and understand young peoples’ drivers and behaviours
- Hear how to engage and market effectively to young people and develop appropriate strategies
- Understand how to make your brand more appealing to young consumers
- Learn from your peers’ first-hand experience to drive your kids and youth strategy
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