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Friday, 31 October 2014

Kids and Youth Research - 16 November 2011


Download the programme

Kids and Youth Research 2011

New insights on the next generation

London, 16 November 2011

To purchase copies of thepresentations from thisevent email conference@mrs.org.uk

Researchers are continually looking for innovative research methodologies that will help get them closer to young people to really understand what it’s like to be young today. Hear how to use social media, gamification and peer to peer research effectively and ethically to gain insights into behaviour, attitudes and actions of young people.

Additionally, find out how leading brands are collating and using youth insights within their organisations to develop and position brands that resonate with kids, young people and their families

 

Hear key how Nickelodeon, BBC, PR Week, Unilever, Egmont Publishing Group, Sky Broadcasting, DC Thomson & Co,the National Young Volunteers Serviceand New Media Age magazine can help you with:

  • Identifying current youth trends and understanding young people’s lifestyles and choices
  • Improving your engagement and building relationships with kids, young people and their families
  • Understanding what’s cool and positioning your brand to fit the criteria
  • Hearing young people’s voices and how they feel about their communities
  • Comparing child and family development between countries to tailor global communication strategies
  • Debating the ethics and defining best practices for kids research



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