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Tuesday, 01 December 2015

Innovation Development - 7 March 2012

Download the programme

Innovation Development 2012

Developing user-led concepts, products and propositions

London, 7 March 2012

Tapping into the needs, preferences and desires of customers is a sure way to achieve higher returns and manage risk in new product development but a surprising amount of companies still don’t value the importance that customer insight can add to concept, product and proposition development.

Join leading global brands and market research experts who have demonstrated how user-led NPD has generated better returns - and increase your chances of innovation success.

Don’t miss key insights on how Orange France Telecom, Boehringer Ingelheim, BT, GSK, Future Drinks Company and Royal Sun Alliance are incorporating market research into their innovation development

  • Evaluate and quantify the value of user-led concept, product and proposition development
  • Uncover consumer needs, preferences and desires in new product and service development
  • Overcome the hurdles to testing futuristic concepts with consumers and improve the accuracy of prediction
  • Examine new research methodologies for accelerating the success of NPD projects
  • Understand consumers’ emotional drivers to optimise launch planning and maximise NPD returns

Five reasons to book your place today

  • Discover how Orange has embraced a user-focused approach to innovation development
  • Find out how Boehringer Ingelheim and BrainJuicer combine anthropology, prediction, ethnography and co-creation for concept development
  • Understand how GSK translates consumer insight into commercial strategy for new products
  • Hear how BT’s propositioning development for its futuristic service is driven by customer insight
  • SAVE £100 when you book before 14February with the Early Bird Discount




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