Brand Research - 9 June 2011
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Brand Research
Consumer insight strategies that build, sustain and drive brands
London, 9 June 2011
Brand Research may not be able to promise the holy grail of brand strategy but it can guarantee a fantastic line up of leading brands, renowned brand gurus and innovative market research professionals who will demonstrate how through research, companies can get closer to knowing what their customers want from a brand and identifying how to match these expectations.
Hear how media, online, political and FMCG brands have incorporated consumer insights into their brand development, positioning and loyalty strategies to drive customer engagement.
Delegates joined experts from Disney, lastminute.com, Reckitt Benckiser, Interbrand and the Ogilvy Group who will showed how research can be used to:
- improve brand development and positioning using innovative co-creation approaches
- understand social, emotional and cognitive consumer drivers that influence purchasing decisions and brand affiliation
- optimise brand engagement and measure how customers interact with your brands
- strengthen brand loyalty and get loyal followers to spread your brand message
- protect and sustain a brand when its icons are damaged
Companies that attended include Ulster Bank, PricewaterhouseCoopers, RIBA Enterprises, L’Oreal, Reach Visual Brand Strategy, EDF Energy, IG Group, MMR Group, Tangible Branding, REWIR AB and Kwik-Fit Insurance.
Four reasonsdelegates booked:
- Understand specific customer segments better
- Sustain a brand when its icons are damaged
- Examine key influences in consumer decision-making
- Extend and strengthen brand loyalty
- Co-create to develop and position a global brand
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