Advertising Research - 27 October 2010
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Advertising Research
New Perspectives on advertising research techniques that deliver deep insight and effective communications
London, 27 October 2010
Advertising Research provided our audience the latest developments in advertising research techniques and showed how these techniques can improve advertising strategy.
The programme featured a mix of industry practitioners and client speakers who shared their experiences and insight on how to develop campaigns to maximum effect.
Don’t miss key contributions from market leaders including PepsiCo, IPA, and Thinkbox.
This event covered how to:
- measure advertising effectiveness
- use behavioural economics for advertising – and why it works
- understand how neuroscience can help us understand the advertising process
- monitor how engaged viewers are with TV programming
- define brand response – three great cases from the IPA Databank
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