Advertising Research - 14 July 2011
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Advertising Research
Research-driven campaign strategies that engage and persuade consumers
London, 14 July 2011
New channels are becoming increasingly important to advertisers as traditional media channels fail to attract the audience numbers they once had. The rise in online usage is necessitating an increased sophistication by advertisers in using different online engagement and advertising techniques to engage audiences.
Advertising Research will showcase innovative examples of how research insights are driving advertising strategies by helping to shape content and optimise planning of advertising campaigns. Improve interaction with your audience, identify channels that offer the greatest ROI, examine new techniques for engaging audiences and driving brand affiliation.
Hear the latest research findingsfrom TheWalt Disney Company, Google, VCCP, Wieden & Kennedy, Yahoo, BBC Worldwide, IPA and Interactive Advertising Bureau Europe.
An essential one-day conference about using research in advertising to:
- spend your advertising budget more effectively and take account of new advertising trends
- understand how to drive emotional engagement with your brand
- drive advertising creativity that will resonate with target audiences
- maximise online engagement using social media principles
- improve how you measure the effectiveness of multi-strand digital campaigns
Six reasons to book today
- The IPA and IAB Europe will outline the key advertising trends shaping the market and help you determine where to target your advertising budget
- The Walt Disney Company will show how to achieve the optimum marketing mix between traditional and new media
- Google and Yahoo will examine the future of online video and how brands can optimise online video advertising
- Wieden & Kennedy and VCCP will discuss how to use research to drive emotional engagement in advertising
- FreshNetworks and iCrossing will show how to develop holistic digital campaigns and optimise the opportunities that online presents
- SAVE £100 when you book before 13 June with the Early Bird Discount
Book today to guarantee your place at this must-attend event for for brand owners, advertising agencies, researchers and marketers. Companies that attended last year include: IPA, Microsoft, JWT, PepsiCo, Yahoo!, 3 Mobile, YouGov, Google, Disney, Millward Brown. BBC and Research In Motion
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