Past events
Past one-day conferences
Online Research Methods - 26 January 2012
The debate around online research ethics and quality has been raging and still there is disagreement about the approach to take. Clients are grappling with the issues of collecting online data and looking at how to get the most out of online surveys and communities, however, a host of newer online research methodologies are gaining traction that offer new and exciting possibilities for market researchers. Hear how global companies including easyjet, SevenSeas, and T-Mobile ...
Kids and Youth Research - 16 November 2011
Researchers are continually looking for innovative research methodologies that will help get them closer to young people to really understand what it’s like to be young today. Hear from how to use social media, gamification and peer to peer research effectively and ethically to gain insights into behaviour, attitudes and actions of young people from experts including: Nickelodeon, BBC, PR Week, Unilever, Egmont Publishing Group, Sky Broadcasting, DCThomson & Co, New Media ...
Mobile Insights - 27 October 2011
Join our leading panel of mobile experts as they guide you through the mobile research maze. Compare the pros and cons of different mobile research approaches in terms of cost, functionality, compatibility and user engagement. Evaluate issues of sample recruitment and sample representativeness. Understanding ongoing management issues for mobile panels and mobile communities. Hear mobile case studies from: Which? Shortlist Media, JCDecaux Airport UK, SAS Solutions and many ...
Financial Services Research - 13 October 2011
Financial Services Research will showcase how leading UK banks, building societies and insurers are using online communities, stakeholder research, behavioural economics and other new models to generate deep and accurate insights into customers’ wants and needs.Hear how RBS, Nationwide, Legal & General, RSA, Ecclesiastical Insurance and the Money Advice Service are using research to generate insight and how they feed this insight into critical business processes.
Social Media Research - 29 September 2011
Are you finding social media strategy an opportunity or a challenge? Are you struggling to put social media theory into practice? If you are, you’ll want to hear how global brands are listening to, engaging and influencing customers via social media techniques. Make sure you’ve got the right approach for your research and marketing objectives. Make sure you attend to hear contributions from: LinkedIn, Mumsnet, Orange France Telecom, the Highways Agency and Mothercare
Fashion and Beauty Research - 15 September 2011
Join some of the leading shapers of fashion and beauty in the complex and dynamic world of trend-setting and trend-spotting. Understand and respond to the social and cultural influences affecting purchasing decisions and ensure that your brand doesn’t become a brand of yesteryear. Additionally, don’t miss your opportunity to network with other insight managers from leading fashion and beauty brands and retailers. Hear insights from retailers, broadcasters and brands including Unilever, ...
Advertising Research - 14 July 2011
Advertising Research will showcase innovative examples of how research insights are driving advertising strategies by helping to shape content and optimise planning of advertising campaigns. Improve interaction with your audience, identify channels that offer the greatest ROI, examine new techniques for engaging audiences and driving brand affiliation. Hear the latest research findingsfrom The Walt Disney Company, Google,VCCP, Wieden & Kennedy, Yahoo, BBC Worldwide, IPA ...
Food & Drink Research - 23 June 2011
With consumer confidence still considered to be fragile and many consumers sticking to strict budgets, food and drink brands must quickly get to grips with consumer drivers and inhibitors. Meet the challenge of branding, positioning and promoting products in line with current consumer need. Adapt tastes to new preferences and understand how best to communicate your brand to your customers. Hear the latest research findings from the Food Standards Agency and global food ...
Brand Research - 9 June 2011
Brand Research may not be able to promise the holy grail of brand strategy but it can guarantee a fantastic line up of leading brands, renowned brand gurus and innovative market research professionals who will demonstrate how through research, companies can get closer to knowing what their customers want from a brand and identifying how to match these expectations. Hear how media, online, political and FMCG brands have incorporated consumer insights into their brand development, positioning ...
Social Research - 26 May 2011
With research budgets being slashed and research departments downsized, there is an urgent need for all commissioned social research in 2011 to deliver real benefits to its stakeholders and feed directly into current projects. Hear central government, local government and the third sector discuss the research challenges and research focus for the forthcoming year.
Media Research - 12 May 2011
Media Research will look at the role of research in measuring, commercialising and maximising content across various media platforms. We will examine media research from many different angles to create a comprehensive picture of what research has achieved, what it is achieving now and how it must evolve to meet the demands of the digital future. Representatives of media owners, agencies and systems owners will tackle the issues currently affecting all aspects of media research, including ...
Retail Research - 20 April 2011
How can retailers and FMCG brands engage with customers and influence subconscious and conscious customer drivers? How can you use market research to encourage customers to make buying decisions based on trust, loyalty, brand associations, emotions and not purely on price?Retail Research examined how the UK’s leading retailers and FMCG brands are using a blend of innovative and traditional techniques to get closer to their customers and sell more effectively to them.
New Product Development Research - 9 March 2011
This conference showcased how leading brands are connecting with customers and incorporating their wants and needs into idea generation, concept development, concept refinement and product testing to improve their chances of new product success. Listen in on how GlaxoSmithKline, Nokia, Innocent, Kerry Foods andTalkTalk are incorporating consumer insights into their innovation development processes.
Healthcare Research - 24 February 2011
With product pipeline slowdowns leading to reduced research budgets, increased patient knowledge affecting NPD, and emerging markets set to play a dominant role healthcare research is facing a major change.Don’t miss insights from Boehringer Ingelheim, Pfizer, NHS Sefton Community Health Services and our keynote Prof Lord Winston.