Monday, 15 March 2010

The 5th Annual Online Research Conference - 30 Sept 2009

The 5th Annual Online Research Conference
Quicker, leaner and fitter in a socially networked world

This event is sponsored by:

Wednesday, 30 September 2009
Inmarsat Conference Centre, London

As web innovation develops, so too does the relationship between people and brands and the way that we research them. Online research can deliver direct and immediate access to their target audiences via enhanced web surveys, personal web spaces and community-based collaborative techniques, but what is the true quality of its bandwidth? Where will future research budgets be spent?

Research Conferences has already run four sell-out events on this subject. Now in its 5^th year, this event brings fresh speakers, ideas, case studies and interactive sessions to the programme. Mark Earls, Herd Consulting, delivers the keynote at this important annual event, where researchers explore and debate what the future holds for research online and where they should now be setting their sights.

Attend the 5th Annual Online Research Conference, Chaired by BuzzBack’s Martin Oxley, to find out what the future holds for research online.

Key highlights include:

Keynote address from Mark Earls, Herd Consulting
Circuits of Cool: Are consumers and branded web 2.0 communities becoming overwhelmed and overloaded? How can this be avoided?
‘Phorm in a teacup’? Explore the minefield of regulations and emerging data controversies
Research as part of the wider marketing mix: what lessons can be learnt across the traditional marketing divide?
Online ROI: How to measure it and how to ensure that you’re getting it
Building real-time communities: as clients strive to gain clearer insights, what challenges and opportunities do online communities face?
How will Web 2.0 and online communities such as Twitter, Facebook and Linkedin continue to affect the industry
Multi-platform connectedness – are you digging as deep as you should be?
Plus Marc Brenner, Editor, Research Magazine will be chairing the Ideas Rush - a series high-energy sessions where originalideas and insights will presented in a bite-sized format.