Social Research - 26 May 2010

Wednesday 26 May 2010
Sofitel St James, London SW1

Social Research examined how leading authorities, voluntary organisations and brands are using a compelling mix of innovative and traditional market research techniques to get closer to their customers.

We heard how Web 2.0 and new engagement tactics are revealing previously hidden insights. Discovered why social research techniques are becoming common currency in the commercial world for researchers who want to benchmark the true value of brands in 2010 and beyond.

Key contributions from Charles Leadbeater, the Department for Transport and the Department for Eductaion along with industry peers explored how to:

• Benchmark social research as part of the wider marketing mix
• Measure and boost respondent engagement
• Extend the reach of your social research project
• Learn how Web 2.0 and new social media continue to provide valuable insight opportunities

Nunwood are official film partners for Research conferences