Retail Research - 5 May 2010
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New technologies designed to generate high-value customer insights and drive powerful retail strategies
Wednesday May 5 2010
Sofitel St James
London SW1Y 4AN
Customer behaviour is notoriously difficult to predict and analyse. Fortunately the increasing sophistication of shopper research techniques lets retailers and manufacturers get closer than ever to their customer’s shopping experiences. In this recession manufacturers and retailers must use factors other than price to get consumers to buy. Understanding shoppers’ missions, creating persuasive shopping environments, positioning products and in-store communications – all these can drive sales and enhance customer satisfaction.
The Research Conferences’ Retail Research examined how leading UK retailers and manufacturers are employing a combination of innovative and traditional market research techniques to get closer to their customers and sell to them more effectively. The conference included papers on how eye-tracking technology, neuromarketing, virtual reality, RFID, video surveillance and social communities can help uncover customer insights and drive revenue-enhancing retail strategies.
Key contributions from market leaders included McDonald’s, Next
and Shoppercentric.
- Building high-value shopper insights using innovative and traditional research techniques
- Maximising understanding of customer behaviour to build high levels of brand loyalty
- Driving effective product, shelving, web and in-store communication strategies using research
- Illuminating customer understanding using the latest technologies
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Retail Research Programme
PDF, size 3.64 MbPurchase copies of the presentations from this event
PDF, size 67.53 Kb