Online Research Methods - 26 January 2012
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Online Research Methods 2012
Maximise engagement, response rates and quality of research
London, 26 January 2012
The debate around online research ethics and quality has been raging and still there is disagreement about the approach to take.
Clients are grappling with the issues of collecting online data and looking at how to get the most out of online surveys and communities, however, a host of newer online research methodologies are gaining traction that offer new and exciting possibilities for market researchers.
Online Methods will brought together industry leaders in online research to share their perspectives and experiences on how to maximise opportunities and realise the potential of all the key online market research techniques.
Hear how easyjet, Seven Seas, and T-Mobile are using online methodologies to monitor and engage with their customers.
- Debate the ethics, legalities and market research guidelines for passive and active online data measurement and collection
- Develop and manage online communities to deliver ongoing feedback about brand and business activities
- Optimise survey design, format and technology choices to maximise respondent engagement and online survey completion rates
- Use gamification, crowdsourcing and online neuromarketing to generate compelling insights
- Move between offline and online methodologies and maintain your quality of research
FIVE REASONS TO BOOK
- Hear how global companies like easyjet and T-Mobile are using a range of online research techniques to get closer to their customers and identify the techniques that are right for you
- Network with end users of research to understand what’s working and what’s not
- Gather information on the newest online techniques that will be hitting the headlines in 2012
- Participate in interactive discussions on ethics, quality and MRS guidelines and help shape the direction of online research
- SAVE £100 when you book before 6 January with the Early Bird Discount
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