New media and research technologies - 19 Nov 2009
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New media and research technnologies:
Building digital consumer insights and developing new approaches to reach niche audiences
New media and research technnologies took place at the The Lewis Media Centre in London and explored the way we consume and interact with media. Chaired by Fiona Blades of Mesh Planning, the conference answerd the key questions in an area where so many unproven media channels and applications exist. Which channels will have longevity and can be effectively harnessed for business communication? How can brands infiltrate and position themselves in new media environments? Where should companies spend their money?
New media and research technologies offered the opportunity to stay ahead of the technology curve.
Speakers explored how new technologies are revolutionising market research:
- Evaluating consumer attitudes and use of different digital distribution models for music, TV and gaming
- Effectively using new media platforms and technologies to gain deep insights into niche consumer segments
- Harnessing real time technologies to improve research accuracy of emotive insights
- Turning online communities into successful research tools
- Developping collaborative and co-creation research approaches to optimise engagement and communication of respondents
- Exploiting new technologies that turn customer insight into money saving and money making business outcomes
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New media and research technologies
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