Social Research - 26 May 2010
Share
Innovative approaches to charting social change, engaging respondents and creating effective communications
Wednesday 26 May 2010
Sofitel St James, London SW1
Social Research examined how leading authorities, voluntary organisations and brands are using a compelling mix of innovative and traditional market research techniques to get closer to their customers.
We heard how Web 2.0 and new engagement tactics are revealing previously hidden insights. Discovered why social research techniques are becoming common currency in the commercial world for researchers who want to benchmark the true value of brands in 2010 and beyond.
Key contributions from Charles Leadbeater, the Department for Transport and the Department for Eductaion along with industry peers explored how to:
- Benchmark social research as part of the wider marketing mix
- Measure and boost respondent engagement
- Extend the reach of your social research project
- Learn how Web 2.0 and new social media continue to provide valuable insight opportunities
Charles Leadbeater at Social Research 2010
Nunwood are official film partners for Research conferences
Related images
Related Files
Social Research Programme
PDF, size 0.12 MbOrder copies of the presentations from this event
PDF, size 67.53 Kb