Food & Drink Research - 23 June 2011
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Food & Drink Research
Fresh insights on consumer trends, product strategies and testing
London, 23 June 2011
With consumer confidence still considered to be fragile and many consumers sticking to strict budgets, food and drink brands must quickly get to grips with consumer drivers and inhibitors.
Meet the challenge of branding, positioning and promoting products in line with current consumer need. Adapt tastes to new preferences and understand how best to communicate your brand to your customers.
Delegates at Food and Drink Research 2011 heard the latest research findings from the Food Standards Agency and global food and beverage companies including Danone, Kraft Foods, TGI Friday’s, McCain, Northern Foods, A G Barr and TATA Global Beverages.
An essential one-day conference if you want to:
- Examine trends in consumer tastes and preferences
- Keep abreast of consumer perceptions of products and services
- Understand the drivers that influence purchases
- Harness social media to springboard promotions
Five reasons delegates booked
- McCain, Danone and A G Barr will reveal how they approach sensory and consumer testing to optimise flavour, texture and appearance to meet current consumer preferences
- Kraft Foods will describe how they have boosted idea generation using co-creation techniques
- TGI Friday’s will share its recent consumer insights into the casual dining sector relating to the role of food, brands and perceptions of value during times of austerity
- TATA Global Beverages will demonstrate its experience of using online communities to engage customers for product innovation
- The Food Standards Agency will report its latest findings into attitudes towards food safety in the home
This was a must-attend event for for food and beverages companies, researchers and marketers. Companies that attended last year include: Kraft Foods, AG Barr, HJ Heinz, Burger King, Diageo, Coca-Cola, Mission Foods, Quality Meat Scotland and Leo Burnett.
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