Food and Drink Research - 14 July 2010
Share
In association with
Food and Drink Research
Create successful recipes for daring innovation, actionable insight and durable profitability
London, 14 July 2010
Food and Drink Research is a one-day conference packed with know-how and ideas to help you research effectively in an increasingly competitive environment. It will update delegates on the latest trends including how consumers shop for food and drink post-recession. With a focus on how consumers engage with brand messages in a fragmented landscape; the agenda will cover everything from neuroscience to video blogs, so you can ensure you are at the cutting edge of research innovation and discovery.
Don’t miss key contributions from market leaders including Burger King, Coca-Cola Enterprises, Mission Foods and Kellogg’s. Join your industry peers and:
- Convert the hottest trends in food and drink research into future growth and profit
- Discover where to maximise your research efforts — in-home and out of home, prepared and delivered
- Measure emotions and brand engagement to bring fresh actionable insights to top brands
- Use online communities, WOM and video blogging to power and complement the research process
- Understand how to capture a moving target using new measures of emotions and engagement
- Hear from top food and drink researchers reveal the secrets behind most successful projects
- Re-think research holistically in the new world of converged media
- Network, debateissues and share experiences with your industry peers
SPEAKERS INCLUDE:
Eric Aerts, Partner, Brand Alchemist
Jane Barrett, Head of Social Science Research, Food Standards Agency
George Davidson, Head of Consumer Insights, EMEA, Burger King Limited
Prof Diana Derval, President, Research Director and Author, Derval Research
Martin Dinkele, Senior Partner, Cardinal Research
Scott Dodgson, Director - Research Insight, SKOPOS
Olivia Heywood, Planning Director, Leo Burnett
Robin Horsfield, Director, Brahm
Julian Hunt, Director or Communications, Food and Drink Federation
Ian Job, European Marketing Director, Mission Foods
Lucia Juliano, Head of Consumer Research, Harris Interactive
Graeme Lawrence, Director, Virtual Surveys
Zoe Maddock, Senior Category Insight Manager, Kellogg’s
Simon Miles, Head of Intelligence & Planning, Coca-Cola Enterprises
Ben Miller, Head of Shopper Insight, IGD
Andrew Nunney, Category Insight Controller, Coca-Cola Enterprises
Jamie Rayner, Research Director, The Oxfiord Research Agency
Chris Sinclair, CEO, The Oxford Research Agency
Siemon Scamell-katz, Global Director, Retail and Shopper, TNS Magasin
Orlando Wood, Innovation Director, BrainJuicer
George Davidson, Consumer Insights Manager - North West Europe, Burger King
Join Research Conferences on Twitter and LinkedIn
Related images
Related Files
Food & Drink Research Programme
PDF, size 1.38 MbOrder copies of the presentations from this event
PDF, size 67.53 Kb