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Thursday, 24 April 2014

Financial Services Research - 22 November 2012

Hear cutting edge
insights from:
- Barclays
- Unum
- Nationwide
- Prudential
- American Express

Financial Services Research

Building customer engagement, trust and loyalty
22 November 2012, London 

The annual MRS Financial Services Research Conference is your chance to hear key industry thought leaders, from agency and client side on the challenges and opportunities facing the financial services industry and the researchers that serve it.


Five reasons to book your ticket today

  • Discover how research is helping the financial giants win back customer trust
  • Learn how new legislation will affect institutions, customers and research 
  • Gain a detailed and vivid insight into customer segmentations
  • See how behavioural economics is being put to practical use on cutting-edge projects 
  • Test the effectiveness of new mobile approaches to understanding and engagement


Key themes this year include:

  • Building engagement: Can researchers understand how to reset the conversation with consumers?
  • Generation next: The landscape of the financial services sector has been changed recently by the arrival of new entrants. So, who are they and how are they using research to carve out market share?
  • Panel debate: Has the financial services industry truly grasped the nettle of change?
  • Regulation – the year ahead: What does impending financial regulation mean for researchers?
  • The Retail Distribution Review: Can researchers help the FS industry understand how to reset their relationship with consumers as the RDR comes into force?
  • The branding challenge: With the sector undergoing unprecedented flux and criticism, how can research solve the branding conundrum?
  • Bad behaviour? How can the theories of behavioural economics be applied and adapted by research?
  • Big Data: What can FS companies achieve with this? Where are the hidden insights to be found, and what are the innovators doing with this data?
  • Mobile payments: What’s the real value opportunity?
  • Social media: What are the opportunities for generating insight and what are the challenges for FS businesses?


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