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Monday, 22 December 2014

Brand and Advertising Research - 11 July 2012

Brand and Advertising Research 2012

London, 11 JULY 2012

To order copies of the presentations from this event please email conference@mrs.org.uk

Advertising and Brand Research, an MRS Conference, brings together the worlds of research, advertising, PR and branding to address the challenges and opportunities of developing creative brand communications fuelled by consumer insight.

Don’t miss key contributions from:
Walt Disney, Yahoo, Aviva, BBC Worldwide, Famous, Institute of Practitioners in Advertising, Interactive Advertising Bureau, Interbrand, Ogilvy, Brunswick Groupand many more

  • Realise the value of feeding rich consumer insights into brand communications
  • Explore innovative ways to communicate brand values to your audience
  • Discover creative approaches to brand building across multiple platforms
  • Compare behavioural, social and emotional approaches to brand engagement
  • Take away new skills to drive the effectiveness of future branding initiatives  

Hear how 

  • Famous integrates consumer creativity into every part of the organisation
  • Yahoo measures the subconscious impact of online branded content
  • Avivagathersunderstanding of customers’ perceptions of its brand values, personality and narrative
  • Walt Disney explores the social, cognitive and emotional drivers that influence families attitudes and behaviour towards purchasing decisions and brands
  • BBC Worldwideused insight to localise the popular Come Dine With Me brand for the South African market and achieved a huge TV hit

 

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