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Tuesday, 01 December 2015

MRS Annual Conference 2012

Download the programme

20 - 21 March 2012, London

Thanks to all contributors that helped make the MRS Annual Conference 2012 a success.

You can get a flavour of the presentations from the event by checking out our on-site blog here

If you would like to get involved with next year’s conference, register with for free (top right of this page) to ensure you are first to hear about our call for contributors. To order your copy of the papers from this event please email

Some of the highlights of the 2012 conference included…

Inspirational our keynote speakers

Marcus Du Sautoy OBE on forecasting / Oliver James on his new book, Office Politics / Will King on Consumers / Magnus Lindkvist on trends / Paul Lindley on consumers

Tap in to the cultural loop

Culture and communications go hand in hand in modern marketing. This session will focus on three important and timely insight-based case studies which reinforce the point that culture speaks to all of us and helps shape who we are, just as much as we shape the culture around us

Research, reputation and risk

Reputation has been front-page news over the past year, with institutions from all walks of life being put under immense scrutiny. At the same time, PR and communications are gaining ascendancy in the marketing mix. We explore how researchers can best help organisations build and defend their reputations.

Understanding hearts and minds

What has the practice of neuroscience really taught us about people that we didn’t know before? Join us to debate the merits of new findings using these methods, and judge for yourself if they deserve a space in your research toolkit

Workshops included

  • How to make a visual impact with your data
  • Behavioural economics for researchers
  • The Research Book Club returns
  • Tricksters! Discovering how much we don’t know
  • Dare you join the Methods and Madness workshop?

The Research Outlaws

Imagine a world, in the not too distant future, where formal market research has been banned. What else is available and how good would these approaches be in helping companies make smart decisions? Four firms and one brave client combine for conference’s most sci-fi session.

Effective working relationships

Clients and their research agencies are increasingly abandoning traditional models of working and old divides in favour of more open alternatives. Listen in to how some partnerships are adding a new layer of value and invention to research work.

Tracking society and driving change

How to fund long term care? How to deliver the welfare state? How to support electoral democracy? Even during tough economic circumstancessocial researchers work on the ‘stuff’ that really matters. Come to this session if you want to hear about research that addresses some of the most important public policy challenges of our time.

Participants include, BPI, Argos, BBC, Boots, Brainjuicer, BSkyB, Cambiar Consulting, Coca-Cola, EasyJet, Ella’s Kitchen, Freshminds, Google, GSRU, H.J. Heinz, Ipsos MORI, Kantar, Kimberly-Clark, King of Shaves, Lloyds Banking Group, Loco, McDonald’s, Met Office, Phones4U, Prudential, Said Business School, TNS, Truth, UNICEF, Unilever, Visa Europe, YouGov



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