This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

Tuesday, 01 December 2015

Euro fears weighing on marketers' minds – and budgets

GLOBAL— Marketing budgets have been revised down in May across all regions measured by Warc’s Global Marketing Index (GMI) in what is thought to be a response to the economic uncertainty in the eurozone.

The European headline index – which covers data on marketing budgets, trading conditions and staffing levels – feel from 55.2 in April to 52.5 in May, while Asia was down from 58.3 to 57.1 and the Americas 61.3 to 56.2.

Looking at marketing budgets alone, on a global basis, the GMI was down from 53.7 a month ago to 50.3 (see chart).

Warc data editor Suzy Young said: “As the eurozone enters yet another period of crisis, with the outcome uncertain until the Greeks head to the polls again on 17 June, it is not surprising that marketers have chosen to limit spend at this time. I would expect similar trends to be repeated in June.”

GMI data is based on a monthly survey of 1,300 marketers working for brand owners, media owners, creative and media agencies and other companies serving the marketing industry. A GMI reading of 50 indicates no change; 60 and over indicates rapid growth.

Follow us on
Follow us on Twitter

Readers' comments (1)

  • So marketing budgets are highest in Asia?
    No surprises there.

    Unsuitable or offensive? Report this comment

Have your say

Please add your comment. You can include links, but HTML is not permitted.
Your email address will not be displayed on the site. All comments are moderated.

Mandatory What are the first and seventh letters of the word: accounting