Eric Levy
Sr. Director, Marketing, St. Louis, MO USA
From Ringling Bros and Barnum & Bailey Circus, through advertising consultancy, marketing research and theme park team management, I've worn so many hats, you can see why my forehead has, ahem, grown over the years.
Currently overseeing marketing for Maritz Research, one of the largest custom marketing research houses and the preeminent provider of Customer Experience research in North America.
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Comments (3)
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Comment on: Don't mention the ISO
As one of those who is participating in the sometimes-rancorous debate about ISO, I will attest to the fact that social media has changed everything. Where once we would carefully craft our thoughts and replies, check them numerous times for the soundness of our arguments, social media has enabled us to behave badly, more often. Certainly it is empowering to be able to co-create the common wisdom with our compatriots using just a keyboard and a mouse. However, we seem to have lost the ability to contemplate our responses, opting instead for cleverness, acerbic wit and snarkiness over reasoned, thoughtful responses. While this is certainly far from the most acrimonious debate I've seen, it does bear the hallmarks of the ever-more common spectacle of online road-rage. Cooler heads will -- and have -- prevailed. If anything, as observers of human nature, we should all be fascinated at the forces at work here, and wonder what this means for the future of debate and discussion.
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Comment on: Tech consultants arrested on allegations of trading inside information
Here's where the term "market research" becomes confusing for the layman. In the US, "market research" is typically reserved for desk research and research into financial markets, while "marketing research" typically refers to primary quantitative or qualitative research conducted primarily by marketing research consultancies and practitioners.
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Comment on: When reputation management goes wrong
Reputation management is a whole lot more than trying to make your Wikipedia entry more favorable. And, given that most of the communications industry has come to the grudging realization that consumers own brands -- not the companies -- it boggles my mind how a communications professional would ever endeavor to pull a fast one in the social media space. I'm sure we're all aware of various corporate efforts to create "ratings" sites and other phony attempts to unduly sway consumer opinion. When found out, the damage can be quite severe -- certainly worse than having an honest Wiki entry. Hopefully this incident will reinforce the principles of ethics and the realization that transparency is much more important than ever before.
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