Diversity in focus - 19 Jun 2008
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Diversity in focus
Marketing innovation through niche and multicultural insights
19 Jun 2008
Sadler’s Wells, London
Understanding diversity is integral to the success and effectiveness of every organisation and is central to the strengthening of British society. It is no longer just about equal opportunities or compliance. To you keep you at the forefront in this area, Research Conferences, in association with MRS, produced a stimulating one-day conference to provide a forum to discuss the key issues, identify best practice, hear from thought leaders and network with peers.
Diversity research is an exciting market with the potential to build growth through the better understanding of an increasingly multi-cultural society across Europe and the World. The commercial and social implications of diversity are immense, the effects of which are only beginning to emerge. This dynamic and timely conference enabled brands, professional market researchers and a broad spectrum of organisations to gain a much more clearly defined vision of the differences between modern markets.
Featuring special guest speaker Stan Stalnaker (President and Creative Founder of Hub Culture Ltd) this conference also provided insight from key commercial, financial, governmental and public sector organisations.
Key Areas on Agenda:
- Diversity: the UK’s new competitive edge - what are the implications for researchers?
- Re-defining the changing face of Britain’s consumers and where products and services fit in.
- Pinpoint how much influence diversity has over which segments of consumer.
- Understand the emerging new sub-culture markets ie hubs, single women, gay and lesbian, disabled and their increasing relevance.
- Looking at the power of diversity in affecting early adopters. Which research model for which sector and which product: using the right tools for the task
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PDF, size 66.54 KbSpeaker slides order form
PDF, size 67.53 Kb