Research
December 2009
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50 jobs go as Colmar Brunton closes New Zealand call centre
16-Dec-2009
NEW ZEALAND— Australian research agency Colmar Brunton is closing its call centre in North Shore, New Zealand with the loss of 50 jobs.
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60 Second Soapbox – Roger Donbavand
December 2009
BDRC director Roger Donbavand wants the industry to stop assuming that every piece of research work will provide insight and hopes that attitudes towards the ‘grey market’ are changing.
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A lament for fundraising research
21-Dec-2009
Fundraising bodies have been making clear their frustration at the state of research in the third sector. They’re right, says Peter Maple of London South Bank University – the lack of marketing research into charity fundraising is a disgrace.
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Ad targeters struggle to reassure FTC on privacy
8-Dec-2009
US— Advertisers and media owners faced claims yesterday that their efforts to give internet users control over how their data is used for targeting have been a failure, as they try to convince regulators not to introduce new privacy laws.
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Arbitron boss defends PPM technology at House hearing
3-Dec-2009
US— Arbitron chief executive Michael Skarzynski defended his firm’s portable people meter (PPM) technology at the US House of Representatives Committee on Oversight and Government reform yesterday.
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Arbitron works with agencies to determine impact of radio ads
11-Dec-2009
US— Arbitron and a trio of radio broadcasters have launched an initiative to improve the analytics that advertisers use to measure the impact of radio advertising on sales.
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Ascribe ACM reviewed
December 2009
Tim Macer reviews the latest incarnation of this verbatim content management and coding environment. Will our reviewer subscribe to the charms of Ascribe?
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Aura reaches for the Sky with new chairman
11-Dec-2009
UK— Danny Russell, the marketing strategy director at broadcaster BSkyB, has been appointed the new chair of the Association of Users of Research Agencies (Aura).
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Aussie newspaper body reveals readership survey shortlist
9-Dec-2009
AUSTRALIA— Print industry body The Newspaper Works has announced the shortlist of companies that it will invite to tender for the country’s new magazine and newspaper readership survey.
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Aviva appoints UK marketing chief
17-Dec-2009
UK— Insurance group Aviva has appointed Gary Price to the newly created role of marketing director for its UK businesses.
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Balloon hunt shows research power of social networks
7-Dec-2009
US— A team of students from MIT’s Media Lab has won a competition to see how long it would take people using social networking sites to determine the locations of 10 weather balloons released around the country.
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Bloomberg Television signs up for Rentrak ratings
21-Dec-2009
US— Financial news provider Bloomberg has signed up Rentrak to provide audience measurement services for its TV channel, Bloomberg Television.
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BlueKai launches audience analytics service
9-Dec-2009
US— Online data provider BlueKai has launched a new service that profiles online shoppers by the market segments they are interested in.
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Business services sector sees highest closures in November
21-Dec-2009
UK— The business services sector has once again seen the highest amount of insolvencies according to Experian’s latest monthly Insolvency Index.
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Can people 'trick' themselves into liking something?
22-Dec-2009
US— People may be able to ‘trick’ themselves into reducing aversion to things that they don’t like, according to a study in the Journal of Consumer Research.
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CDMS takes Transactis name in 'radical restructure'
14-Dec-2009
UK— Customer insight and database management firm CDMS is to rebrand as Transactis, taking the name from the transactional data provider it acquired earlier this year.
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Chartwell forms research council for energy firms
4-Dec-2009
US— Utilities industry information provider Chartwell has launched a research council to help companies in the sector better understand their customers.
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CIM survey finds marketers 'quietly confident'
3-Dec-2009
UK— Marketers are “quietly confident” about the UK economy and their companies’ prospects over the next year, according to the Chartered Institute of Marketing’s latest trends survey.
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Closing one book, opening another
December 2009
The number of agencies relieved to close the book on 2009 is dwarfed only by the number fearful of opening the book on 2010.
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Compete and WPP's MIG to evolve B3 ad service
15-Dec-2009
US— Kantar-owned web measurement firm Compete has joined forces with WPP’s Media Innovation Group (MIG) to upgrade the latter’s B3 online advertising service.
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ComScore expands Asia Pacific reporting services
8-Dec-2009
INDONESIA— ComScore has launched internet measurement services in Indonesia, the Philippines and Vietnam.
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ComScore launches digital ad effectiveness tools
11-Dec-2009
US— ComScore has launched a new set of measurement tools designed to give clients a way to gauge the effectiveness of their online campaigns, in a way tailored to their objectives.
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Confirmit teams up with Plum Voice for IVR surveys
10-Dec-2009
US— Research software maker Confirmit has teamed up with automated telephony firm Plum Voice to provide interactive voice response (IVR) services for data collection.
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Connect Insight wins Newspaper Society contract
10-Dec-2009
UK— The Newspaper Society has appointed Connect Insight to conduct a qualitative survey into how people engage with online local news services.
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Cossette agrees to sweetened takeover offer from Mill Road
1-Dec-2009
CANADA— Marketing services group Cossette has accepted a sweetened takeover bid from US private equity group Mill Road Capital.
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Cossette shareholders approve Mill Road takeover deal
21-Dec-2009
CANADA— Shareholders in marketing services group Cossette have approved a takeover deal from US private equity group Mill Road.
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Crowd DNA launches effectiveness wing
17-Dec-2009
UK— Research agency Crowd DNA is launching a marketing effectiveness research wing, to be headed by associate director James McLintock.
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Dell debuts feedback sessions on insight community
16-Dec-2009
US— Dell has added a new feature to its IdeaStorm customer insight community allowing it to run feedback sessions, seeking input from targeted community members within an allocated time frame.
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EasyInsites to run new GMTV research panel
8-Dec-2009
UK— Custom panel provider EasyInsites is to build and maintain a new research panel for breakfast TV channel GMTV.
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E-Rewards completes Research Now acquisition
21-Dec-2009
UK— E-Rewards has completed its £85m takeover of rival online panel provider Research Now.
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Ethnography app debuts on iTunes store
21-Dec-2009
UK— Research agency Everyday Lives has launched its iPhone-based ethnographic research app on Apple’s iTunes store – and revealed that a Blackberry version is in the works.
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Evalueserve to boost Chilean presence
21-Dec-2009
CHILE— Knowledge process outsourcing firm Evalueserve has revealed plans to triple staff numbers at its Chilean base over the next five years.
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Evoc Insights signs up for Omniture analytics
8-Dec-2009
US— Customer experience consulting agency Evoc Insights has struck a deal with Omniture to use its web analytics software to track consumers’ online behaviour.
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Few companies using social media for insight, survey says
7-Dec-2009
UK— Only a quarter of companies using social media are tapping its potential for customer feedback, according to Econsultancy’s latest report on customer engagement.
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Flamingo named best agency at Research Awards
15-Dec-2009
UK— Flamingo took home the best agency award at the Research Awards in London last night.
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Former Hilton International director joins BDRC
1-Dec-2009
UK— Jude Bissert, the former director of global business products and promotions at hotel chain Hilton International, has joined research firm BDRC as a client services director in its hotels and hospitality team.
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Forrester buys Strategic Oxygen from Monitor
2-Dec-2009
US— Forrester Research has acquired the Strategic Oxygen marketing research business from management consultant Monitor Group.
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Fragrance firm opens Moscow consumer insight centre
4-Dec-2009
RUSSIA— Flavour and fragrance producer IFF has opened a new facility in Moscow for consumer insight and sensory analysis.
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FTC ponders pros and cons of online ad targeting
7-Dec-2009
US— Consumer groups, publishers, marketers and technology companies discussed the privacy implications of behavioural ad targeting today at a roundtable hosted by the Federal Trade Commission.
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Gartner agrees AMR Research acquisition
2-Dec-2009
US— IT analyst Gartner has agreed a $64m deal to acquire AMR Research, which specialises in research services for the supply chain and IT sectors.
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Globalpark provides path for Christian Research
18-Dec-2009
UK— Panel software firm Globalpark has been signed up by Christian Research to power its Faith Journey project.
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Government report raises concerns over research with children
15-Dec-2009
UK— A report on children’s wellbeing has highlighted concerns over the use of “potentially intrusive” MR techniques.
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Guardian axes customer insight jobs
14-Dec-2009
UK— The owner of the Guardian newspaper has cut five jobs in its customer insight and data marketing departments, as part of a wider restructuring.
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Harris adds social media data to flagship opinion poll
16-Dec-2009
US— Harris Interactive has integrated text analytics software into its Harris Polls service to gauge public opinion on key issues by analysing comments on social media sites.
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Harris adopts RelevantView digital fingerprinting tool
2-Dec-2009
US— Harris Interactive has begun to use RelevantView’s digital fingerprinting tool to weed out fraudulent and duplicate online survey respondents.
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Harris Interactive regains Nasdaq compliance
1-Dec-2009
US— Nasdaq has told online researcher Harris Interactive that it has regained compliance with its listing standards.
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How online brand communities work
December 2009
?Ever since the explosion of social networking, businesses have been trying to work out how online communities can be harnessed to help them grow and perform better. As with anything new, experimental activity is essential, but the varied uses of online communities, the inconclusivity of results and practitioners’ focus on the mechanism rather than the purpose mean that we are faced more with doubt and confusion than with a clear and coherent view of what their business role can be ...
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IAB campaign addresses ad targeting privacy fears
4-Dec-2009
US— The Interactive Advertising Bureau (IAB) has launched an information campaign to raise awareness of online ad targeting and respond to internet users’ concerns.
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If there's one thing I've learnt... Lorenz Gräf
December 2009
Career tips from research practitioners. This month we speak to Lorenz Gräf, CEO of Globalpark.
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IFF Research's Mark Speed on the dangers of procurement
11-Dec-2009
Mark Speed is the co-managing director of IFF Research and the latest interviewee in our series of Spotlight interviews.
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Incite announces four new starters
1-Dec-2009
UK— Incite has bolstered its ranks with the addition of four new staff members.
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Institute of Fundraising to form charity research body
9-Dec-2009
UK— The Institute of Fundraising is to form a new think tank to focus on the research needs of charities, such as examining donor behaviour, which it says is “desperately needed” to improve the success of fundraising activities.
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Investors pump $5.8m into OwnerIQ
4-Dec-2009
US— Behavioural targeting firm OwnerIQ has been awarded $5.8m in growth financing from a group of private equity houses.
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iPowow hires for US expansion
18-Dec-2009
US— Australian research agency iPowow has beefed up its management team as part of its expansion into the US.
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Ipsos integrates gaming services into new practice
8-Dec-2009
US— Ipsos has set up a new practice to serve video game developers, marketers and console manufacturers.
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IRI looks to gauge effectiveness of online ads
2-Dec-2009
US— Information Resources (IRI) is to use purchase data from its consumer panel to help CPG and retail clients target online advertising, through partnerships with online research providers and ad networks.
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Itracks upgrades Populis community tool
2-Dec-2009
CANADA— Itracks has released an updated version of its Populis online research community tool.
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Kadence names new insight director for US office
21-Dec-2009
US— Susan Crohan has been appointed insight director for Kadence International’s US operation.
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Kadence posts growth, despite second-half challenges
1-Dec-2009
UK— Kadence International has reported a 9% increase in turnover for 2009 – despite a harsh slowdown in business in the second half of the year.
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Knowledge Networks buys pharmaceutical researcher CMR
16-Dec-2009
US— Knowledge Networks has acquired pharmaceutical and biotech research agency CMR for an undisclosed amount.
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Lies, damned lies...
December 2009
The journey that a statistic takes from a research report to a member of the public’s brain is long and fraught with difficulty. Tim Phillips meets some of the people trying to improve how stats are communicated and understood, and asks what role the market research industry should be playing in making sure the numbers add up.
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Life's an investigation for McCallum Layton's Sarah Askew
4-Dec-2009
Askew is associate director at McCallum Layton and in the latest of our Spotlight videos she admits to enjoying life On the Road.
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Lindsay Veling named acting MD of Cint USA
15-Dec-2009
US/CANADA— Research software and services firm Cint has appointed Lindsay Veling as acting managing director of Cint USA.
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MacroSolve serves up iPhone app for restaurant feedback
11-Dec-2009
US— Mobile technology firm MacroSolve has developed an iPhone app for restaurants to gather feedback and gain insight from their customers.
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MARC Research and Zocalo launch WOM index
9-Dec-2009
US— MARC Research and word-of-mouth marketing agency Zocalo Group have launched an index to track which brands are getting the most or fewest recommendations, and the reasons why.
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Market Rates Insight launches financial services tracking report
3-Dec-2009
US— Market Rates Insight has launched a report that allows consumers to compare products in the financial services sector.
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MBO at the Future Foundation
2-Dec-2009
UK— The management team at consumer insight agency the Future Foundation has completed a buy-out of the firm from parent company Experian.
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MDC Group to acquire analytics agency Communifx
10-Dec-2009
US— Marcomms group MDC Partners has agreed to buy data analytics and database marketing firm Communifx for an undisclosed amount.
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Media measurement coalition appoints managing director
8-Dec-2009
US— Time Warner’s Jane Clarke has been appointed MD of the Coalition for Innovative Media Measurement, the body set up by broadcasters, media agencies and advertisers to develop new audience measurement techniques.
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Millward Brown and Moment Systems to measure digital ads in China
8-Dec-2009
CHINA— Millward Brown has signed a licensing agreement in China with Moment Systems, to provide digital ad measurement services.
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Millward Brown appoints chief client officer for Australia
9-Dec-2009
AUSTRALIA— Daren Poole has been appointed to the new role of chief client officer at Millward Brown in Australia.
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Mob4Hire and InfoStretch team up to test mobile apps
3-Dec-2009
The two firms will offer clients the opportunity to trial their new apps “on real people, on real phones” around the world through a joint marketing platform.
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MR and PR – a marriage made in heaven?
22-Dec-2009
Opinium’s Mark Hodson contends that the use of market research in PR is a very good thing – even if it isn’t always as rigorous as we might hope.
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MRI adds data on green issues to consumer survey
11-Dec-2009
US— The Natural Marketing Institute and Mediamark Research & Intelligence have formed a partnership that will see NMI’s LOHAS consumer segmentation model combined with MRI’s Survey of the American Consumer database.
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MRI aims to improve marketing mix models for mags
15-Dec-2009
US— Mediamark Research & Intelligence is beta testing a new syndicated software tool that it claims will improve the quality of marketing mix models for magazines.
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MTV appoints research and insights SVP
10-Dec-2009
US— Nick Shore has been appointed SVP of strategic insights and research at broadcaster MTV, where he will lead research efforts across all brands.
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NBC awards Olympic WOM task to Keller Fay
10-Dec-2009
US— Broadcaster NBC Universal has contracted the Keller Fay Group to monitor and analyse brand-related conversations during the 2010 Winter Olympics.
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NBC signs Arbitron, ComScore and Omniture for Winter Olympics
4-Dec-2009
US— Arbitron, ComScore and Omniture have been signed up by NBC to provide cross-platform audience measurement for the 2010 Winter Olympics.
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NeuroFocus appoints innovation chief
4-Dec-2009
US— Neuromarketing agency NeuroFocus has appointed Stephen Genco to the new position of chief innovation officer.
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New consulting arm at Cadient Interactive
1-Dec-2009
US— Cadient Interactive has launched a new division, Hatch Consulting, to offer clients a range of research, insight and CRM services.
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New radio ratings client on the Radar for Arbitron
1-Dec-2009
US— Marketing and ad agency Burrell Advertising has agreed a multi-year deal to use Arbitron’s Radar network radio rating service.
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New view on an old landscape
December 2009
Synovate’s innovation director Jan Hofmeyr says it’s time to start asking difficult questions about long-established research practices.
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Nielsen and Catalina form marketing ROI joint venture
14-Dec-2009
US— Nielsen and Catalina Marketing have formed a joint venture to provide consumer packaged goods and media companies with measurement tools to link consumers’ buying behaviour with their exposure to marketing materials.
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Nielsen changes stance on 'live' TV metric
17-Dec-2009
US— Nielsen has told clients that it will be keeping the ‘live only’ TV metric as currency in local markets after coming under pressure from customers.
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Nielsen promotes Leung to director of HK retail arm
10-Dec-2009
HONG KONG— Nielsen has promoted Eva Leung to executive director of retail measurement, replacing Angel Young who has moved to a regional role.
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Nielsen scoops Puerto Rico TV contract
7-Dec-2009
PUERTO RICO— Nielsen has been awarded a contract to measure TV usage in Puerto Rico, and will deliver the first set of ratings in the first quarter of 2010.
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Nurago appoints former TNS man Hummerston as MD
16-Dec-2009
UK— Research technology agency Nurago International has appointed Arno Hummerston to the newly created role of managing director.
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Once upon a time...
December 2009
We asked readers to write a short story on the theme of market research in 2029. Rob Edwards’ tale of love, groceries and survey fatigue in the not-too-distant future captured our imaginations.
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Online ads target viewers' 'thinking style'
17-Dec-2009
US— A new type of behavioural targeting could soon tailor online ads not just to topics you’re interested in, but to the way you think.
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ONS debuts household wealth survey
14-Dec-2009
UK— The Office of National Statistics (ONS) has published results from its new Wealth and Assets survey, which looks at private household wealth in Great Britain.
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OTX launches film and TV critics panel
9-Dec-2009
US— OTX and MPRM Public Relations have launched a panel made up of film and television critics to provide feedback on the latest movie and TV productions.
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Peanut Labs unveils gamer panel
17-Dec-2009
US— Peanut Labs has launched a new panel of more than 194,000 gamers recruited through social media sites such as Facebook and MySpace.
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People on the move
10-Dec-2009
The latest appointments and promotions from the industry, including news from Synovate, NeuroFocus, E-Tabs and more.
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People on the move
4-Dec-2009
The latest appointments and promotions from around the industry, including news from GfK Custom Research North America, TNS Media Intelligence, The Modellers and more.
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Pollster gets the public to ask the questions
1-Dec-2009
US— Members of the public are being invited to put their questions to the nation by submitting them for free to a new public opinion poll.
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Promises and pitfalls of social media
December 2009
When Harris Interactive began developing a solution for harvesting and integrating the growing amount of unstructured data available to researchers, we looked at traditional sources such as open-ended survey questions and interview transcripts, but we were especially intrigued by the promise of a new source of market insights: mining the abundance of unsolicited user-generated content on the web.
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QualVu launches QuickVu webcam service
2-Dec-2009
US— Video research technology firm QualVu has unveiled a new tool that gives clients access to online panels equipped with webcams.
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Rentrak to buy Nielsen movie measurement arm in $15m deal
16-Dec-2009
US— Media measurement firm Rentrak has agreed a $15m deal to acquire Nielsen EDI, a division of the ratings giant focused on measurement and research solutions for the film industry.
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Research Now in segmentation partnership with Environics
7-Dec-2009
CANADA— Panel provider Research Now has partnered with Environics Analytics to apply the firm’s PrizmC2 segmentation system to its panel of 400,000 Canadians.
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Robert Hart lands innovation role at OTX
9-Dec-2009
US— Robert Hart has been appointed senior vice president and team leader of the marketing science and innovation group at OTX.
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SeeWhy bags $2m funding for web conversion tool
18-Dec-2009
US— Web analytics firm SeeWhy has secured an extra $2m investment from existing shareholders as it looks to bolster sales and support for its website conversion tool.
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SIS and Brandtology partner for online buzz tracking
21-Dec-2009
US— SIS International Research and online buzz tracking agency Brandtology have joined forces to track sentiment and conversations on social networking websites and blogs.
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Six firms form international online panel JV
10-Dec-2009
A group of six panel providers have formed a joint venture to provide access to online panels in 25 countries.
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Skim to open London office
17-Dec-2009
UK— Research agency Skim is to open a new office in London in mid-January.
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Social marketing measurability set to take off in 2010
16-Dec-2009
US— The next twelve months will see a push towards better ROI measurement of social media marketing, a survey of 133 chief marketing officers by Bazaarvoice and the CMO Club suggests.
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Social networks 'hold hope' for b2b sample, but remain immature
18-Dec-2009
US— A new report from Forrester says that social network sample offers hope for b2b researchers struggling to find quality sample, but remains “hard to rely on” because suppliers are still going through growing pains.
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Speed-Trap provides online tracking info to Database Group
9-Dec-2009
UK— Speed-Trap is to provide information on online customer behaviour for the Database Group’s cross-channel customer data service.
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SPSS boss Jack Noonan to leave
17-Dec-2009
US— Jack Noonan, chairman, president and CEO of survey and predictive analytics software maker SPSS, is to leave the firm as a result of its acquisition earlier this year by IBM.
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Survey Executives appoints Donna Wise as president
17-Dec-2009
US— B2b researcher Survey Executives has appointed Donna Wise as president.
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Synovate appoints UK commercial director
15-Dec-2009
UK— Neil Davy has been appointed to the newly created role of commercial director at Synovate.
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Synovate strengthens China qual team
22-Dec-2009
CHINA— Synovate has appointed Sareem Chen as associate director in the qualitative division at its Beijing office, where she will focus on developing proprietary qual tools for local clients.
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Teaching of quant methods 'lacking' at UK universities
3-Dec-2009
UK— A lack of tuition in quantitative methods threatens to hold back the social sciences in the UK, according to a new study.
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Techneos adds location and photo functions to mobile surveys
2-Dec-2009
CANADA— Mobile survey software provider Techneos has added location capture and photographic capabilities to the latest version of its survey tool.
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Terapeak launches eBay research iPhone app
14-Dec-2009
CANADA— Analytics firm Terapeak has launched an iPhone application that allows users to conduct market research before selling products on eBay.
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The click of it
December 2009
Limited metrics like clickthroughs have held back the development of online advertising. Robert Bain asks whether new research can liberate the medium.
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The new rules of web analytics in Germany
3-Dec-2009
German authorities declared last week that the use of web analytics tools such as Google Analytics is illegal without the consent of the person being tracked. We speak to Marit Hansen, head of data protection in Schleswig-Holstein, about what it means.
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Thornton takes global role as Cint moves sales HQ to UK
2-Dec-2009
UK— Cint’s UK managing director Richard Thornton has been promoted to the role of global sales director, as the firm moves its global sales HQ from Stockholm to London.
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TidalTV launches survey tool for online video advertisers
22-Dec-2009
US— Online video ad network TidalTV has launched BrandScore, a real-time measurement, optimisation and reporting tool for online video advertisers.
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Tim Elkington joins IAB as head of research
16-Dec-2009
UK— The Internet Advertising Bureau has appointed Tim Elkington as head of research.
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TiVo chief Rogers talks up television measurement offer
9-Dec-2009
US— TiVo’s CEO Tom Rogers has played up his firm’s ad measurement capabilities, saying TiVo is now more a “television behaviour company” than a digital video recorder company.
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TNS-BMRB opens public sector comms research centre
18-Dec-2009
UK— TNS-BMRB has launched a communications research centre to help public sector clients improve the delivery of their communications and campaigns.
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Tulsa call centre closes its doors
7-Dec-2009
US— More than 100 employees have been left without wages after Automated Research & Marketing closed its Tulsa call centre.
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Tweetminster unveils Twitter sentiment search tool
9-Dec-2009
UK— Broadcaster Sky News has signed up to use a new “sentiment search engine” from Tweetminster, which allows Twitter users to follow MPs and keep track of political issues.
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US Army launches $35m social network research project
7-Dec-2009
US— The Army Research Laboratory is setting up a new research centre to study social and cognitive networks.
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US cell-only households hit 23%
22-Dec-2009
US— The proportion of cell-only households in the US rose to 22.7% in the first half of this year, according to the latest figures from the National Health Interview Survey (NHIS), which tracks landline and cellphone usage every six months.
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Video: last year's winners speak for themselves
16-Dec-2009
From London’s Lancaster Hotel, we speak to the proud winners of this year’s Research Magazine Awards.
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Vision Critical names new MD for Australia and New Zealand
7-Dec-2009
AUSTRALIA— Peter Harris has been appointed managing director for Australia and New Zealand at online research agency Vision Critical.
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Vision Critical revamps virtual shopping technology
18-Dec-2009
US— Vision Critical has launched ShelfsetPlus, which the company says “overhauls” its existing virtual shopper technology.
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Vizu scoops $6.75m private equity funding
3-Dec-2009
The funding was co-led by iNova Capital and Greycroft Partners with participation from existing investors Draper Fisher Jurvetson and Esther Dyson.
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Webtrends unveils social media tracking service
1-Dec-2009
AUSTRALIA—Webtrends has launched a new tool that tracks conversations across social media sites such as Twitter and Facebook.
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Wichita broadcaster signs up for Rentrak's local TV ratings
14-Dec-2009
US— Sunflower Broadcasting, which operates local TV stations in Wichita, Kansas, has become the first client to sign up to use Rentrak’s StationView Essentials measurement service for three of its channels.
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ZL files fresh libel complaint against Gartner
8-Dec-2009
US— Software firm ZL Technologies has filed a new libel complaint against IT researcher Gartner, after an earlier complaint was dismissed by a court last month.