Research
Deborah Mattinson FREELANCE
Stories by this contributor.
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The focus group fightback
14-May-2012
Politicians and the media debased the term ‘focus group’ and made it synonymous with spin. Now is the time to reclaim and restore it, say Deborah Mattinson and Merry Baskin.
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What I learned from Philip Gould
15-Nov-2011
Deborah Mattinson shares lessons from the life and career of New Labour strategist Philip Gould, a pollster who aimed high and whose work made a difference.