Data matters - 24 Feb 2009
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Data matters
Harnessing the power of data to achieve competitive edge
24 February 2009
Crowne Plaza London - The city
This programme focused on how companies can make their data work harder and smarter to create a winning marketing plan and achieve competitive advantage by addressing the opportunities and challenges for organisations in integration of market research into data strategy
Keynote speaker:
Drayton Bird, Drayton Bird Associates and European Academy of Direct & Interactive Marketing
Expert Panel of speakers from:
Analytical People - Motorola - Cognicient - dunhumby - DVL Smith - Meaning UK - PCA Group - RBS Insurance
This event was sponsored by Cognicient
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Programme
PDF, size 0.82 MbSpeaker slides order form
PDF, size 67.53 KbBooking form
PDF, size 81.84 Kb