Thursday, 02 September 2010

Data matters - 17 Feb 2010

6 July 2010

Data matters
Using data to understand, retain and win customers

Wednesday 17 February 2010
Mayfair Conference Centre, London W2 2ES

Businesses strive to understand customers, target demographics and gain deep insight into the wants and needs of their audience. Presentations from Interbrand and Oracle among others illustrated data techniques designed to allow you to gain the maximum insight into your customer base.

This conference focused on:

- Using data to improve customer retention rates
- Creating a customer segmentation that works using web data
- Helping the customer to provide better quality data
- Applying analytical insight to inform branding decisions and business results
- Utilising data to identify and reward high-potential customers

And much more…

Order your copy of the presentations using the attached form