Research
Crawford Hollingworth FREELANCE
Stories by this contributor.
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At breaking point?
9-Jan-2012
If your new year’s resolutions are about to fail then perhaps it’s time to apply some behavioural economics on yourself.
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The eyes have it
3-Jan-2012
Crawford Hollingworth on the observer effect and how people’s behaviour changes when they think or feel they are being watched.
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Spending to save – the paradox of modern life
28-Nov-2011
Crawford Hollingworth on how the Obama administration tapped behavioural economics to formulate a tax rebate plan that would get people spending again after the 2008 recession.
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Unleashing the power of self-contracting
11-Nov-2011
Committing to a course of action is easy. Sticking with it is hard. Crawford Hollingworth looks at some clever ways of getting people to change their behaviour for good.
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Chunk it!
21-Oct-2011
Smart marketers can prompt big behavioural shifts by breaking changes down into manageable chunks. Crawford Hollingworth offers some examples. Plus, how behavioural economics is at work in a restaurant.
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The biochemistry of temptation
5-Oct-2011
As consumers, we’re all familiar with that irrational urge to buy something that’s not good for us or that we don’t really need. Some blame peer pressure, others the power of marketing. But Crawford Hollingworth says biochemistry has a lot to answer for.
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Starting to pay off
26-Sep-2011
Crawford Hollingworth reviews some of the recent work of the UK government’s Behavioural Insights Team – which includes figuring out ways to get people to pay more tax.
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Sun, sea and social norms
6-Sep-2011
Crawford Hollingworth looks at how travel companies use concepts from behavioural economics to nudge us towards splashing out on a holiday.
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Making the most of a hot zone
15-Aug-2011
Crawford Hollingworth shows how technology and behavioural economics are working hand in hand to catch people ‘in the moment’ and get them to act on impulse.
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Slow down! You move too fast
3-Aug-2011
Attempts to curb speeding on the roads usually involve a mix of scary messages and the threat of fines or driving bans. But behavioural economics is starting to be applied to this social issue in creative ways, says Crawford Hollingworth.
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A liberal sprinkling of behavioural economics
19-Jul-2011
In the first of a new series, The Behavioural Architects’ Crawford Hollingworth looks at examples of behavioural economics in action around the world. This week: voting and salt in the US and Argentina.