Research
Claire McAlpine FREELANCE
Stories by this contributor.
-
The special relationship
October 2011
Claire McAlpine explains how MediaCom’s research unit helped the Metropolitan Police understand what makes people give up their spare time to police London’s streets – for free.
-
Where do good research ideas come from?
26-May-2011
Great ideas are rarely the result of lone geniuses having Eureka moments – they emerge from networks and need to be nurtured gradually. Claire McAlpine of MediaCom considers how researchers can put this into practice.