Cint adds SaaS option for DIY sample procurement
SWEDEN— Cint has overhauled its DIY sample procurement platform to make it available as software-as-a-service, called Cint Access.
It builds on its earlier Cint Direct Sample offering – since renamed Cint Link – which took the form of a plug-in that allowed survey software companies to add direct access to sample sourced from the Cint Panel Exchange (now called OpinionHub).
Cint CEO Bo Mattsson described Cint Access as designed for market researchers “looking for a global in-depth sampling management tool, with full feasibility, full targeting possibilities and pricing.
“They log on directly with us, using our platform, to do their feasibility, pricing and launch of a project,” Mattsson explains. “They can also chose what panels to use, or an aggregation of panels, based on different aspects.”