We are in the middle of the traditional pre-Christmas rush. We have several debriefs and workshops this week, clients still calling to see if they can get a few groups done this year and the standard conversations about the fact that trying to recruit interviews for Xmas eve is not a good idea!
All this is what happens every year and I have spoken to several friends in other agencies who are of course going through the same things too. However, at the beginning of the year if you told me we would be facing the same pre-Christmas rush as we always do I would have been very pleased indeed. In fact the idea of any rush in what has been billed as the worst recession since the 30's was looking far away indeed.
So this year instead of moaning about the rush I am celebrating and embracing it. No complaints about running around the country like a mad man, instead just happiness (and a lot of relief) that our delightful rush is still here!
Steve Phillips
Steve is the Chief Happiness Officer of Spring Research. His work focuses on understanding consumer motivation and behaviour and he was instrumental in developing the Snakes & Ladders approach to exploring the purchase journey. This work won the ‘Best New Thinking’ award at the MRS Conference and also led to Spring winning the industries Innovation award. As part of the 38th Floor Group, Steve is also a partner in both MESH Planning and Tuned In Research.Recent Posts
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Research in the year 2020
7-Feb-2012
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Gamification or funification?
13-Oct-2011
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No silver bullet
29-Jun-2011
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Partnership over competition, the future?
18-May-2011
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Misbehavioural economics
19-Apr-2011
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Co-creation buzz
10-Mar-2011

