Research
Bryan Urbick FREELANCE
Stories by this contributor.
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Why graduates aren't making the grade
7-May-2010
Bryan Urbick, founder and CEO of the Consumer Knowledge Centre, explains why his company has given up looking for graduate recruits.
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A life beyond segmentation
October 2009
Segmentation is a tempting way to get a handle on who your consumers are. But Bryan Urbick warns that it is possible to have too much of a good thing.