Research
Bronwen Morgan FREELANCE
Stories by this contributor.
-
Pinterest – get stuck in
14-Feb-2012
Pinterest, the social media obsession of the moment, could be a rich source of consumer insight – and a handy research tool too, says Bronwen Morgan.
-
Marketing Store forms strategic partnership with KidSay
9-Feb-2012
US— Brand activation agency The Marketing Store has formed a partnership with youth research agency KidSay.
-
Optimisa makes six new appointments
9-Feb-2012
UK— Optimisa Research has made six new appointments, including Louise Hall as research director, following a number of recent client wins.
-
CEB buys employee insights firm Valtera
9-Feb-2012
US— Executive research and advisory services firm Corporate Executive Board (CEB) has acquired Valtera, an employee insights specialist.
-
Incite makes three new appointments
8-Feb-2012
UK— Research consultancy Incite has added three new faces to its team, including Neal Game who joins the firm as a principal.
-
IT analyst Gartner reports 14% rise in full-year revenue
8-Feb-2012
US— IT analyst firm Gartner has reported a full year revenue increase of 14%, taking total revenue to $1.47bn, with fourth quarter revenue up 12% to $427.7m.
-
Esomar publishes guide to commissioning neuroscience
8-Feb-2012
NETHERLANDS— Esomar has brought out a guide outlining ‘36 questions to help commission neuroscience research’.
-
Huddersfield Town FC name Ask Insight official research partner
7-Feb-2012
UK— Huddersfield Town Football Club has named Ask Insight as its official research partner.
-
Ipsos launches Egyptian panel
7-Feb-2012
EGYPT— Ipsos has launched an online panel in Egypt, with another to follow in the United Arab Emirates.
-
Ford joins Hall & Partners as head of solutions
6-Feb-2012
UK— Hall & Partners has named Kevin Ford as global head of research solutions.
-
SPA Future Thinking hires Höhner to lead auto strategy
6-Feb-2012
GERMANY— Jörg Höhner has joined SPA Future Thinking as senior vice president, global head of automotive.
-
We have ways of making you talk
1-Feb-2012
A group of scientists say they’ve found a way to tell what word someone is thinking of by studying their brain waves. It’s a trick that market researchers wouldn’t mind mastering, writes Bronwen Morgan.
-
AAPOR guidance to be reviewed as nearly one in three go cell-only
31-Jan-2012
US— The American Association for Public Opinion Research (AAPOR) will look to update their guidelines on cellphones in survey research in the next year, as a recent study indicates that nearly a third of households in the US are now cellphone-only.
-
Mottram and Davis join YouGov
31-Jan-2012
UK— YouGov has appointed Simon Mottram (pictured) as director of financial services consulting and Rob Davis as a research manager in the media and financial services consulting divisions.
-
Millward Brown and Affectiva link for facial analysis technology
30-Jan-2012
US— Millward Brown has formed a partnership with emotion-measurement technology company Affectiva to add facial expression analysis to its TV ad copy evaluation tool, Link.
-
Sheldrake to lead Euro office for GMO Research/JMI
30-Jan-2012
JAPAN/UK— Japanese agency GMO Research/JMI is opening a European office on 13 February. Jonathan Sheldrake, previously of Pulse Group, Advaith, IDC and BIBA Medical, will head the UK-based team as director of European sales.