OPINION16 September 2011

TV ratings 101

We stumbled across a rather nice video today from ESPN, which harnesses the educational power of puppets to explain TV ratings.

Sesame Street may have helped teach us how to count, but rarely has the educational power of puppetry been harnessed to deal with concepts like sampling, representativeness and time-shifted average commercial minutes.

We stumbled across this rather nice video today, made for ESPN by creative agency Jess3, which does exactly that.

@RESEARCH LIVE

0 Comments