Beth Rounds
Consultant, Minnepolis, MN, USA
Over the course of her career, Beth has helped leading research firms strategically link their business, marketing, and sales efforts. She managed marketing and client teams at Custom Research Inc, a Malcolm Baldrige National Quality Award recipient, and led marketing and product teams at GfK, Greenfield Online (now Toluna) and MarketTools.
As a Cambiar Partner, she works with clients to define strategy, develop products and create go-to-market plan - all with an eye on profitable growth.
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Blog Posts (2)
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Smart hiring pays big dividends
Over the past year, the Cambiar partners have been writing, presenting and blogging about the winds of change within the MR industry. Leading companies across the value chain are listening, evaluating business models and setting strategy for the future. In addition, new entrants, many from outside our industry, are adding to the mix as well as challenging the status quo.
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Moneyball and market research
Brad Pitt’s latest movie has plenty to teach researchers about dealing with business curveballs.
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