NEWS18 January 2018
US – TV streaming player business Roku has launched a campaign measurement platform using first-party TV data as well as linear and streaming viewership, called Ad Insights.
Roku Ad Insights suite consists of demographic segments across linear TV, over the top (OTT) – i.e. via the internet, desktop and mobile. TV networks and content owners can also measure the effectiveness of content promotions, target and measure campaigns and get real time feedback with the suite.
Roku has also integrated Nielsen Digital Ad Ratings (DAR) and collaborates with research providers such as Experian, Kantar Millward Brown, Oracle Data Cloud, Placed, and others for third-party measurement.
Scott Rosenberg, general manager of platform business at Roku, said: “Our investment in new measurement tools reflects our strong commitment to helping brands fully leverage the benefits of OTT advertising.”
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