Research
April 2005
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5 MINUTES WITH... Greg Ward
April 2005
Greg Ward, director of European sales at GMI, talks about the future of online panel researchOn panel research"The word "panel" can mean many different things. Some so-called "panel owners" are selling simple email lists which have far lower quality and declining response rates. The biggest concern for those of us with properly managed research panels is how we differentiate ourselves clearly to our customers."On ...
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A new flight path
April 2005
Tim Macer attends Research 2005 and yearns for a little more focus on the research industry's ground crew"We need to avoid the flying crew and ground crew mentality," said David Smith during the opening session of Research 2005, alluding to the negative impact this attitude had on the unreconstructed airline industry. It was one of only a handful of references, in an event themed around "Reconstructions", to touch on the future plight of the operational engine ...
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ABI launches RFID database
22-Apr-2005
New searchable archive of RFID technology providers
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ACNielsen adds Japan and Korea to online panel coverage
19-Apr-2005
Hong Kong and China panels due to launch by year-end
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ACNielsen appoints Mathur to head up Gulf region
13-Apr-2005
New MD to be based in UAE
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ACNielsen outlines new services at Consumer 360 event
1-Apr-2005
Retail ACView, New Product Alert and Category ShareCast get public airing
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Arbitron posts 10% increase in profit for Q1
22-Apr-2005
Quarterly earnings up $1.7m from the same time last year
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ARF appoints first Hispanic board member
27-Apr-2005
Four new faces for US Advertising Research Foundation's board of directors
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Attention deficit
April 2005
CONSUMER For too long UK banks took customers for granted, says Catherine Coulson. Now they need market research to maintain their market shareUntil recently, the financial services sector had adopted a broad-brush approach towards its customers in terms of measuring customer satisfaction or quality of service, not to mention trying to cross-sell or upgrade products. In other words it has, in fact, relied on customer apathy and inertia. Compared ...
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Big Yellow retains ESA to assess customer service
22-Apr-2005
Study to look at face-to-face, telephone and online service
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BMRB appoints new director of stakeholder solutions
14-Apr-2005
Pauline Williams joins from Nationwide Building Society
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Carma International launches new online measurement tool
28-Apr-2005
New tool looks at clients' media coverage
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Cello Group launches Contour
13-Apr-2005
New division to focus research and media planning
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Criterion Research acquired by Leger Marketing
8-Apr-2005
Leger expands its research offering in Canada
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CSM picks ad veteran to run Hong Kong TV ratings
6-Apr-2005
T.S. Chan named managing director
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Directors quit RI for new agency launch
4-Apr-2005
Engage Research gets up and running
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Diving for pearls
April 2005
TECHNIQUE Does traditional research fail to reveal respondents' deepest feelings? Tony Wornell puts the case for a new metaphor-based techniqueWhat do a bright yellow flower, a meat cleaver, and a historic house have in common? Answer: they are visual metaphors for different aspects of brand loyalty, chosen by a participant in a ZMET study of 'what makes you feel loyal to a brand or supplier and want to buy more from them?'ZMET stands for the Zaltman ...
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Durham County Council selects SPSS software
13-Apr-2005
Text Mining to cut survey analysis time
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Dynamic Logic Europe increases its headcount
11-Apr-2005
Two new members of staff appointed
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Enter a new dimension
April 2005
SPSS DimensionNet has kept its public waiting. Tim Macer reviews a highly complex and powerful addition to the researcher's armouryThe long-awaited user-friendly front end to SPSS Dimensions looks as if it has arrived at last, with the release of Dimensions 3 this month. The sheer scale of the Dimensions initiative demands awe, if not respect - it is clearly the most costly and probably the most complex piece of MR software ever developed. But while ...
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Everything old is new again
April 2005
Brian Tarran suffers a bout of deja vu as he listens in to the 'Agenda for the Next Generation'Experienced researchers who worry about what the next generation of researchers will be like, act like and think like have little to be concerned about, if a debate at the Research 2005 conference was anything to go by. The youngsters proved themselves to be chips off the proverbial block, fretting about the image of the research industry and the perceived ...
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Expert witness
April 2005
QUALITATIVE Consumer indifference to financial issues isn't the dead end it's often taken for. Fiona Jack examines an innovative use of expert testimonyThe topic of finances and money management tends to make the average consumer glaze over. Most people are comfortable in their inertia concerning who they bank with, which credit card they use, or which home contents insurance policy they have. They made the decision some time ago and don't want to have to re-examine ...
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Ex-recruiter fills top vacancy at HI Europe
28-Apr-2005
Former Office Angels MD joins Harris Interactive subsidiary
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Firm and MJI launch conjoint analysis tool
1-Apr-2005
New add-on application merges Confirmit and IdeaMap software
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Former Barb CEO to join IPC Media
4-Apr-2005
Caroline McDevitt to head up sales unit
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Foster reigns over Millward Brown's ‘crown jewel'
4-Apr-2005
AdTrack developer named South Africa MD
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FTC tells congress to stay out of US TV ratings row
13-Apr-2005
Senator Burns finds the FTC's response “somewhat disappointing”
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Gane is new Media Research Group chairman
12-Apr-2005
Challenging times ahead for Gane as media research becomes increasingly complex
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GfK acquires NOP World for £383m
15-Apr-2005
Acquisition makes GfK one of the largest research firms in the world
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GfK Group sales up 12.8%
11-Apr-2005
5.8% increase anticipate for 2005
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GMI Secures $13.2m in funding
25-Apr-2005
Voyager Capital and FTVentures invest in MR solutions firm
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Greenfield Online acquire Ciao AG for over $150m
8-Apr-2005
Acquisition strengthens Greenfield's presence in Europe
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Harris Interactive forms Colombian connection
20-Apr-2005
Market Team joins affiliate network
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Henley Centre and HeadlightVision merge
26-Apr-2005
Merger paves the way for international expansion
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Hispania Capital Partners acquire Eastern Research Services
6-Apr-2005
Acquisition will aid Eastern Research Services strengthen its position in the Latin market
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How muzzy can fuzz be?
April 2005
Marc Brenner's editorialI remember my father warmly talking to me about about rayon sports shirts. He was, of course, a teen of the 1950s and as far as he is concerned, there will never be a finer age. So it's probably for the best that I steer dear old papa well clear of Duncan Stuart of New Zealand research agency Kudos. Because Stuart argues that the 1950s introduced a stifling set of principles. It was a era of time and motion, regimentation, ...
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Human writes
April 2005
Blogging has attracted the attention of America's marketing and research community. Hy Mariampolski reportsBlogging has already brought down its first media superstar - CBS newscaster Dan Rather was upended in a scandal involving falsified documents about President Bush's youthful military service. But what is this phenomenon that is suddenly being perceived as so powerful and threatening? And what does it mean for marketers and researchers?The ...
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Incite appoints new associate
1-Apr-2005
New associate joins from Diageo
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Investigators raid ACNielsen offices
25-Apr-2005
European Commission grabs documents concerning MR group's contracting and pricing practices
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IPA puts Touchpoints survey into the field
26-Apr-2005
Appoints RSMB for data fusion task
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IRI takes control of in-store audit joint venture
20-Apr-2005
Mosaic InfoForce to be integrated into IRI's Content Operations Group
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IRI teams with eRevolution for souped-up US convenience store tracker
1-Apr-2005
2,000 stores to be added to existing InfoScan service
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Isle of Man scrubs-up image with aid of MR
18-Apr-2005
HPI picked to ‘fine-tune' new brand proposition for the island
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IT failures ‘top cause' of office time-wasting
29-Apr-2005
New study shows technology issues lead to 48 wasted minutes each day
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Japan's MR industry adjusts to new privacy laws
5-Apr-2005
Agencies ‘erring on the side of caution'
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JLRS and Select Research join forces to create JLRS-Select
26-Apr-2005
Merger consolidates position in the fieldwork sector
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JupiterResearch launches new marketing research service
20-Apr-2005
Service helps clients target small to medium-sized businesses
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KadBUS takes trip round Asian SME sector
25-Apr-2005
Business survey to launch as interest in Asia's SMEs intensifies
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Latest British Business Survey looks at media usage throughout the day
18-Apr-2005
Study no longer focuses solely on media consumption
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Make Innovation Happen sign five-year deal with Chinese MR firm
25-Apr-2005
N-Dynamic and MIH enter strategic partnership
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Millward Brown enhances Link pre-testing tool
20-Apr-2005
Improvements to help advertisers evaluate ROI of ad campaigns
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Millward Brown expands into South Korea
14-Apr-2005
Firm acquires Media Research
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Money talks
April 2005
INTERNATIONAL Financial research has always focused on multinational corporations, observes Russell Bell. But is all that about to change?As globalisation opens more and more of the world's markets, even something as personal as how we manage our savings and investments has become the subject of regional marketing strategies by the big financial players. It follows that such organisations need to develop a pan-European understanding of how personal assets are ...
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Money, money, money
April 2005
INTRODUCTION Enter the secretive world of financial research. Marc Brenner introduces a special report that allows you access to a highly profitable sectorResearch's role in the financial sector has always proved a tricky subject for this magazine to report on. It is notoriously secretive. The major financial institutions have always been cagey about discussing anything to do with the way that they look after their clients' money and the research they commission ...
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More news from ACNielsen's Consumer 360
4-Apr-2005
Firm consolidates its FMCG research offering
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MORI doubles telephone capacity in Scotland
8-Apr-2005
Firm now has 300 CATI stations in Scotland
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MR revenues rise 19% at WPP
22-Apr-2005
Insight, information and consultancy fastest growing division in Q1 2005
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MRS calls for 2005 award entries
5-Apr-2005
Five categories open for submissions
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Mruk wins new Metropolitan Police Force contract
12-Apr-2005
New contracts mean Mruk strengthens its position in the south east of England
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New funeral research in the US to improve (final) service
14-Apr-2005
Services Corporation International to research the Baby Boom generation
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New US venture to provide MR for live entertainment
1-Apr-2005
Livetheatricalevents.com service to aid producers and marketers
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New version of GMI's core software product launched
20-Apr-2005
Service can capture and deliver MR data from multi country surveys
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Nielsen turns spotlight on anti-LPM campaigners
25-Apr-2005
TV ratings company jumps on admission of News Corporation involvement in setting up the Don't Count Us Out coalition
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Nielsen ups outdoor advertising coverage in US
6-Apr-2005
Monitor-Plus now covers over 150 markets
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Nunwood client triumphs at Scottish marketing awards
29-Apr-2005
VisitScotland wins International Brand Development Award; commended in Customer Insight category
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OneBigVote.co.uk launched ahead of UK General Election
1-Apr-2005
Mock election poll to gauge public mood
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Onetel signs on for in-house survey tool
29-Apr-2005
SPSS to supply mrInterview software
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Opinion Research Corporation selects SPSS
12-Apr-2005
ORC to use Dimensions
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Quæstor expands CATI unit
6-Apr-2005
Fifteen CATI stations added
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Rajar invests a further £500k in audiometer testing
22-Apr-2005
Rajar to share some of its results on the Arbitron PPM with Barb
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Red Cell loses global planning director to RI
4-Apr-2005
Nicky Buss given newly-created role at MR group
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Research International appoints new CEO in Japan
5-Apr-2005
Douwe Rademaker to replace Toshiya Ueki in Tokyo
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Research team restructured as Capital Radio Group merges with GWR
27-Apr-2005
Oliver Rowe, head of research at the Capital Radio Group leaves
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Scientists ‘read minds' with brain scans
28-Apr-2005
UCL researchers use recordings of brain activity to predict what people are seeing
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Social research revenues at ORC up, but MR revenues down in Q1
28-Apr-2005
MR revenues expected to improve
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Swallen moves to senior role at TNS MI
20-Apr-2005
While former Universal McCann colleague, Jim Kite defects to MediaVest USA
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TfL research study sparks controversy
6-Apr-2005
Contradiction between public consultation and MR
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The yellow, the black, and the well-read
April 2005
Mintel considers itself to be a market research agency. But how many researchers would agree? Brian Tarran talks to CEO Peter Haigh about how the company fits into the wider research familyAsk a room full of people to name a company synonymous with market research and you're likely to get many different responses. The advertising guy might well plump for Millward Brown, while a media worker would possibly pick Nielsen Media Research or BMRB for its TGI service. ...
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Three research groups battle it out to win NOP
13-Apr-2005
UBM to look at final bids for NOP
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TNS and Norwegian National Radio Steering Committee to launch PPM Panel
15-Apr-2005
Firm to start off with 200 panellists and then increase to 400 in early 2006
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TNS keeps US magazine ad tracking task
27-Apr-2005
Renews agreement with Publishers Information Bureau
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TNS Media Intelligence expands local radio advertising monitoring
8-Apr-2005
New initiative in the US claims to be the largest local radio advertising monitoring project
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TNS plans local radio ad tracking in US
5-Apr-2005
Partners with tech firm Mediaguide
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TNS rolls-out new media evaluation tool
22-Apr-2005
New service added to morethannews site
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Togetherness
April 2005
What binds a team together? Roxanne Escobales asks whether boats, clay pigeons and circus skills can provide an answerWhen it goes well, it's a whole lot of fun. But when it goes badly, it can be quite horrible. Take the teambuilding sailing trip in Cowes back in 2003. Now sailing is all about teamwork, and all the right ingredients were there: sun, sea and a tight group of researchers who work closely together in an open-plan office. Firefish, the small, dynamic ...
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Trinity Mirror signs on for Minority Report
6-Apr-2005
Newspaper publisher joins OMD in backing ethnic minority media survey
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UBM's Hollick retires with £14.7m pension fund
11-Apr-2005
At least £762k a year
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UK MR revenues rise 5.4% in 2004
27-Apr-2005
Industry bounces back from two years of flat growth
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US environment agency sued over staff surveys
1-Apr-2005
Activists demand access to employee research results
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US ratings council puts Nielsen services under scrutiny
20-Apr-2005
MRC begins 12-month monitoring after performance measures slip
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Visa marketer joins TNS stateside
6-Apr-2005
Belene Mallon named marketing director for the US
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Web of intrigue
April 2005
INTERNET BANKING hasn't flourished as expected. Perhaps, says Quentin Ashby, the banks are misreading the marketThe internet banking industry has a lot to be pleased about. According to Mori Financial Services, 13% of the UK adult population banked online in 2004. This represents great progress since the launch of the UK's first internet bank in 1995. What's more, Virtual Surveys' VOBS Survey, running since 2001, has charted steady improvements in levels of ...
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William Lipner and Patrick Healy join InsightExpress
19-Apr-2005
Former NFO leaders switch from TNS to InsightExpress
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WORLDWIDE: Ireland
April 2005
Expenditure on research projects in Ireland has more than trebled in the last 12 years. Cherry Park reports on the confident host of the biennial QRCA/AQR conferenceOn the 17th of this month Dublin plays host to the global biennial conference on qualitative research under the theme of 'Transformation'. This venue was chosen, according to the QRCA/AQR conference chair Peter Lovett, "precisely because Dublin and Ireland have changed so radically in the past few ...
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YouGov sets share price of £1.35
19-Apr-2005
Expected market cap of £18m following next week's AIM flotation
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YouGov shares rise 8% on first day's trading
26-Apr-2005
Share price closes at 146.5p as pollster makes AIM debut
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Ziment Group acquires Consumer Health Sciences
19-Apr-2005
Transfer part of WPP'S purchase of Grey Global Group