Annie Pettit
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Comment on: Online surveys don't have to turn respondents off
This is great common sense and researchers have been well aware of it for many years. We know it's a problem and we know how to counteract the problem. And yet we don't. We simply don't. I'd like to see some opinions on how to encourage clients to agree to making some of these changes and some stories from researchers on how they encouraged clients to accept some of these changes. Right now, there's a lot of talk and little action.
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Comment on: Butterflies don’t innovate: the real innovation challenge for market research
Totally on board with the need to focus on implementation. We have an astonishing wealth of knowledge easily at our fingertips. We know all the right stuff to do. But when it comes right down to it, we do what's easy, what we're familiar with, what suits all the processes we've already put together. Let's not just stick with the familiar anymore. Let's be innovative by implementing.
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Comment on: Postal workers union urges boycott of employee surveys
Hm, how about using a third party, trustworthy research company to create a survey, analyze results and prepare a report which is then made public. Simply avoiding the entire process sounds suspicious to me.
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