Research
Anna Thomas FREELANCE
Stories by this contributor.
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Online qual – always read the label
1-Jun-2010
Anna Thomas proposes an overhaul of product labelling for online qualitative research.
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Research innovation: How far and how fast?
10-May-2010
Anna Thomas reports from the Danish Market Research Day in Copenhagen, where delegates pondered the risks and benefits of adopting online methodologies.
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What can Jay-Z teach us about social behaviour?
23-Sep-2009
Anna Thomas, research director at Define, on what Mark Earls, Jay-Z and Greg Dyke can teach us about social behaviour.