Andy Barker
Qualitative Director - Engage Research, London
Andy Barker is a director of Engage Research, an independent consumer insight and market research specialist, which works in the UK and across Europe with high profile brands across the drinks, FMCG and media sectors. .
Previously he was Head of Qualitative Research at YouGov, a Director of Spinach and Managing Director of Qualitative at Research International.
Recent activity
Blog Posts (10)
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Tesco ditches the value stripes it earned
Tesco’s decision to ditch the blue-and-white striped packaging for the relaunch of its Value range is an interesting move. Does it mark the first step by the retailers towards positioning itself at the middle-higher end of the market in time for the recovery whenever it finally materialises.
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Never knowingly downloaded
Is the announcement by John Lewis that it is launching its first own-branded broadband service a gamble for the UK’s most trusted brand?
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Turn food waste into an economic success story
In austerity Britain – where value ranges and price drops have become the norm on supermarket shelves – I read recently that households throw away 4.4 million tonnes of edible food each year. Shocking, isn’t it?
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Following the herd to the petrol pump
In the last few days, we have been witness to an extraordinary phenomenon: the herd mentality of the British consumer.
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Does my bum look big on Facebook?
The extent to which brands are using the online medium to engage with consumers – almost at the expense of bricks and mortar retail – appears to be gathering pace.
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