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<title>Happy never after</title>
<link>http://www.research-live.com/comment/happy-never-after/4009773.article</link>
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<description>Legendary ad man Jeremy Bullmore knows how to get the worst out of a client. He tells all in this exclusive column, first published in Impact Magazine.</description>
<pubDate>Fri, 17 May 2013 12:30 GMT</pubDate>
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<title>How to 'market' market research</title>
<link>http://www.research-live.com/comment/how-to-market-market-research/4009756.article</link>
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<description>Craig Scott, a marketing capability director at Brand Learning, offers his top tips for selling insights within a business.</description>
<pubDate>Wed, 15 May 2013 12:30 GMT</pubDate>
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<title>MR and VoC: getting the balance right</title>
<link>http://www.research-live.com/comment/mr-and-voc-getting-the-balance-right/4009726.article</link>
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<description>There is a role for both market research and voice of the customer programmes within organisations looking to improve customer loyalty and retention. But how should companies balance the two approaches? Wale Omiyale explains all.</description>
<pubDate>Thu, 9 May 2013 13:30 GMT</pubDate>
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<title>Are millennials paying attention?</title>
<link>http://www.research-live.com/comment/are-millennials-paying-attention?/4009691.article</link>
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<description>Vision Critical’s Hannah Mumby follows up ‘The great Gen Y debate’ with the results of a study showing how millennials are engaging with the survey process.</description>
<pubDate>Fri, 3 May 2013 11:57 GMT</pubDate>
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