http://www.research-live.com http://www.research-live.com http://www.research-live.com/magazine/graphics/logo.png http://www.research-live.com http://www.research-live.com/features/building-the-future/4009750.article http://www.research-live.com/features/building-the-future/4009750.article For decision-makers in any organisation, there’s a real premium in knowing what’s coming next. Can we really use today’s insights to piece together an accurate picture of tomorrow? Or is foresight a load of crystal balls? Tue, 14 May 2013 12:49 GMT http://www.research-live.com/features/finding-the-right-audience/4009734.article http://www.research-live.com/features/finding-the-right-audience/4009734.article The creators of the Tesco Clubcard scheme are treading the boards with a seven-figure investment in theatre analytics company Purple Seven. Edwina Dunn, now running H&D Ventures, talks to Research about her move into Theatreland. Mon, 13 May 2013 13:00 GMT http://www.research-live.com/features/tuning-in-to-tweens/4009730.article http://www.research-live.com/features/tuning-in-to-tweens/4009730.article Tween girl community site FashionPlaytes has hired two research industry executives as it looks to generate income from the insight space. Fri, 10 May 2013 13:30 GMT http://www.research-live.com/features/agility-is-the-watchword-of-the-day/4009665.article http://www.research-live.com/features/agility-is-the-watchword-of-the-day/4009665.article Gayle Fuguitt talks to Brian Tarran about her new role at the Advertising Research Foundation, the importance of ‘decision-timed insights’ and why you need to know what’s keeping your boss awake at night. Tue, 30 Apr 2013 13:00 GMT http://www.research-live.com/features/the-great-gen-y-debate/4009580.article http://www.research-live.com/features/the-great-gen-y-debate/4009580.article River Research’s Tom Skilbeck and Incite’s Mark Yeomans go head-to-head to explore the unique and slightly contradictory world of the Generation Y consumer. Mon, 22 Apr 2013 12:49 GMT http://www.research-live.com/features/content-in-context/4009597.article http://www.research-live.com/features/content-in-context/4009597.article Social media monitoring tools typically focus on ‘crude’ measures of volume – and in doing so they ignore huge amounts of valuable contextual data, says Face’s innovation chief Francesco D’Orazio. Interview by Brian Tarran. Thu, 18 Apr 2013 16:57 GMT http://www.research-live.com/features/breaking-the-one-way-mirror/4009582.article http://www.research-live.com/features/breaking-the-one-way-mirror/4009582.article The Mix co-founder Tash Walker wants to put a stop to focus groups once and for all. She’s not the first to try. “But we will succeed,” she says, “because there’s no other option”. Wed, 17 Apr 2013 14:25 GMT http://www.research-live.com/features/taking-leave-of-the-census/4009547.article http://www.research-live.com/features/taking-leave-of-the-census/4009547.article CACI’s geodemographic segmentation tool Acorn is breaking away from the UK census – the future of which is currently under review. CACI’s John Rae tells Simon Miller what prompted the change in Acorn’s methodology. Tue, 16 Apr 2013 11:53 GMT http://www.research-live.com/features/will-stephen-phillips-become-the-most-hated-man-in-mr?/4009557.article http://www.research-live.com/features/will-stephen-phillips-become-the-most-hated-man-in-mr?/4009557.article Steve Phillips’s new venture, ZappiStore, is looking to automate and reduce the cost of large swathes of quant work. Clients like the idea, he says – but other agencies might not be so keen. Fri, 12 Apr 2013 09:29 GMT http://www.research-live.com/features/the-insumer/4009533.article http://www.research-live.com/features/the-insumer/4009533.article In the future, when brands want consumer insights, they’ll turn to Insumers – people whose jobs are to share their data with brands and help solve business challenges. Jeremy Rix puts himself in their shoes. Thu, 11 Apr 2013 12:41 GMT http://www.research-live.com/features/flex-future-researcher/4009531.article http://www.research-live.com/features/flex-future-researcher/4009531.article Jeremy Rix follows Jay Simpson, fictional future insight executive, during a typical working week to see how the job might change in the coming years. Wed, 10 Apr 2013 00:00 GMT http://www.research-live.com/features/how-a-new-breed-of-agencies-will-deliver-results/4009527.article http://www.research-live.com/features/how-a-new-breed-of-agencies-will-deliver-results/4009527.article The research agency is evolving. Jeremy Rix steps into the future to speak to the leaders of four firms to find out what makes them different from today’s crop of insight providers. Tue, 9 Apr 2013 12:53 GMT http://www.research-live.com/features/insight-at-the-top/4009525.article http://www.research-live.com/features/insight-at-the-top/4009525.article Jeremy Rix meets the world’s first customer centricity officer, whose job is to make sure that consumer insights are identified, shared and acted upon throughout her organisation. Mon, 8 Apr 2013 14:13 GMT http://www.research-live.com/features/the-future-of-research-and-the-researcher-of-the-future/4009524.article http://www.research-live.com/features/the-future-of-research-and-the-researcher-of-the-future/4009524.article Forty delegates gathered at MRS Conference in March to imagine tomorrow’s world – and the research industry’s place within it. Jeremy Rix takes us through the results in a new four-part series. Mon, 8 Apr 2013 14:14 GMT http://www.research-live.com/features/on-the-geofence/4009506.article http://www.research-live.com/features/on-the-geofence/4009506.article Allen Vartazarian, uSamp’s resident ‘mobile guru’, explores the research potential of throwing virtual fences around real-world locations. Thu, 4 Apr 2013 16:16 GMT http://www.research-live.com/features/is-brainjuicer-ambitious-enough?/4009498.article http://www.research-live.com/features/is-brainjuicer-ambitious-enough?/4009498.article Recent unflattering results from growth darling BrainJuicer surprised some observers, including Surinder Siama. So he asked BrainJuicer CEO John Kearon about what went wrong. Wed, 3 Apr 2013 15:13 GMT http://www.research-live.com/features/what-does-meaningfully-different-actually-mean?/4009468.article http://www.research-live.com/features/what-does-meaningfully-different-actually-mean?/4009468.article This month, Millward Brown releases an update to its 20-year-old BrandDynamics service. Josh Samuel reviews the work and explains why ‘power’, ‘premium’ and ‘potential’ will be crucial metrics for assessing brand success. Tue, 2 Apr 2013 14:46 GMT http://www.research-live.com/features/mobile-future/a-degree-of-study-for-social-media-research/4009368.article http://www.research-live.com/features/mobile-future/a-degree-of-study-for-social-media-research/4009368.article Professor Christian Fuchs tells Simon Miller that the University of Westminster’s new Centre for Social Media Research is ‘necessary, timely and the right thing to do’. Thu, 14 Mar 2013 15:02 GMT http://www.research-live.com/features/shock-of-the-new-–-an-interview-with-jane-frost/4009358.article http://www.research-live.com/features/shock-of-the-new-–-an-interview-with-jane-frost/4009358.article The MRS Annual Conference kicks off next week with sportsmen, artists, broadcasters and scientists on the agenda. But what does it all mean for research? Avery Dennison’s Edward Appleton asked MRS chief executive Jane Frost to explain all. Tue, 12 Mar 2013 14:57 GMT http://www.research-live.com/features/coping-with-complexity/4009240.article http://www.research-live.com/features/coping-with-complexity/4009240.article Complex, unpredictable systems are a fact of life, says GfK’s Colin Strong. So market research needs to become more nimble-footed to help marketers adapt and achieve success. Thu, 21 Feb 2013 13:20 GMT