OPINION10 June 2015
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
OPINION10 June 2015
In the third of a series of video blogs looking at different methodologies for video content evaluation, Ogilvy & Mather’s vice-chairman, and Impact columnist Rory Sutherland talks to UM London’s Michael Brown.
Ad Diagnostics is a series of interviews with some of the biggest thinkers in London’s advertising and media research industry. The project’s mission is to explore different methodologies in evaluating how effective a piece of TV or video creative is.
For this third interview, Rory Sutherland, vice-chairman of Ogilvy & Mather, found of #ogilvychange and Impact columnist shared his point of view.
Michael Brown is senior insight manager, UM London
0 Comments